Publishing a monthly customer newsletter can be a great source of new revenue for your business, if you know the secret!

One of the great things about a monthly customer newsletter is its ability to generate new business from old customers. That’s right. I said NEW business from OLD customers.  

In my dealings with clients and prospects, I’ve never been questioned on my assertion that newsletters are a great tool for generating repeat and referral business. After all, top-of-mind awareness is a huge reason to invest in a monthly newsletter. When your customers are ready to make another purchase, or refer a business to a friend, your company’s name will be the first thing they think of. That alone makes it worth the investment in a newsletter. 

The added bonus of producing a monthly customer newsletter is this: it tells your customers and clients what else you do, and what else you sell. 

It is my belief that many customers initially engage with a business by purchasing a single product or service. Over time they may repurchase the same product or service and be happy doing so. The customers are happy, and the business is happy thinking it is making good use of its customer relationships.  

This is a shortsighted view, however, and here’s why. Happy customers are usually  quite willing to purchase other products and services from your company, if they know what those products and services are! 

How many times have you heard a customer or client say, “I didn’t know you did that,” or, “I didn’t know you also sold that”? These are all missed opportunities to increase your revenue and your profits. Use your monthly newsletter to tell your customers and clients “what else” you carry, what else they might be interested in. Feature a different product or service in each issue. Write about it in a conversational tone, highlight some of the benefits, and be sure to share success stories and bolster the case with customer testimonials. 

Close the deal by making the product available as part of a special offer. Once you begin using this strategy, you will be amazed at what a powerful sales tool your customer newsletter is.  

If writing and publishing a newsletter seems like a daunting experience, then check out my wildly popular ‘Done-for-You’ newsletter program called Success Advantage. It is truly a No Hassle Newsletter!

To learn more secrets about writing and publishing a newsletter, get a copy of my book, The Magic of Newsletter Marketing, the Secret to More Profits and Customers for Life by clicking here.

Posted by Jim Palmer, The Newsletter Guru and is filed under marketing, newsletter marketing, newsletter tips. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.