Here in the northeast, spring is finally in the air.  What a beautiful day.  I was guest expert on a teleseminar today, for a friend’s marketing company.  She asked me if I would mind sharing three secrets I have learned about producing great newsletters.  I must have answered this question hundreds of times before, but somehow, looking out my office window at the beautiful day, I zoned for what seemed like an eternity!  It was probably only a few seconds until I brought myself back to the task at hand, and this is what I told the listeners: 

1. Tell your customers what else you do!  Many customers initially engage with a business (and perhaps do repeat business) knowing about only one item or service and unaware of the other products or services offered.  How many times have you heard a client say, “I didn’t know you did that”?
2. Tell them what’s new.  Most companies regularly introduce new products and services, and a newsletter is a great way to get the word out to the people who already trust you and find value in what you sell.
3. It’s not about you.  Your newsletter must be interesting to its readers.  Inform them, educate them, and entertain them!

This is going to have to be a short one, time to go outside for some fresh air!

Posted by Jim Palmer, The Newsletter Guru and is filed under newsletter tips. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.