Last month I let it be known that I had an open seat in one of my mastermind groups and I’m happy to report that the open spot filled in one day! That’s the good news.

The bad news is that based on the number of inquiries we received we may have disappointed a few folks, and as a business man I don’t like disappointing anyone if I can help it! So, while both mastermind groups for this year are full, I have cleared up some time in my schedule to work privately with 2-3 entrepreneurs, doing one-on-one coaching.

If you’re interest in applying for one of these 2-3 private coaching spots, the first step is to click here and review my private coaching options. If you’d then like to coach with me personally to help market and grow your business, then please contact my assistant, Kate, at kate@thenewsletterguru.com. She’ll be happy to speak with you and send you a confidential application. If it looks like a good fit for both of us, then Kate will schedule a time for us to talk.

Please note that I am only taking on 2-3 private coaching clients at this time so please don’t hesitate if this is something you’re interested in. If you’d like to see what some of my current and past coaching members say about working with me, please click here.

Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.

There has to be something that sets you apart from your competition. Who are you? What is your USP (unique selling proposition)? What’s your field of expertise? When people mention your name, what’s the first thing they associate with it? No matter what type of business you have, figure out what sets you apart and establishes you as the expert, the go-to person of influence. What do you offer that your competitors don’t? Review your strengths. Review your competitors’ weaknesses. By doing so, you’ll quickly hone in on your USP and have a clearer sense of your brand. To read the rest of this article, please click here!

Gives Your Business BIG Marketing  Muscles With Social Media!

One of the many great benefits of social media marketing, particularly for entrepreneurs and small business owners, is that it allows them to play and compete on the same playing field as huge companies. You see, it doesn’t matter whether you’re a home based business or a multi-national corporation, everyone has access to the same 140 character Tweets on Twitter and everyone has the same ability to attract new clients with engaging blog posts!

Another huge benefit is video marketing. Just a few short years ago you had to have very deep pockets to connect with customers and prospects using television advertising. But today, anyone with a flip camera and good message can just as easily connect with their target prospects. One of the major benefits of video is that it readily allows people to feel your passion and experience your
personality. To read the rest of this article, please click here!

If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!

Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.

There has to be something that sets you apart from your competition. Who are you? What is your USP (unique selling proposition)? What’s your field of expertise? When people mention your name, what’s the first thing they associate with it? No matter what type of business you have, figure out what sets you apart and establishes you as the expert, the go-to person of influence. What do you offer that your competitors don’t? Review your strengths. Review your competitors’ weaknesses. By doing so,

Review your strengths. Review your competitors’ weaknesses. By doing so, you’ll quickly hone in on your USP and have a clearer sense of your brand.

When you figure out who you are, speak up—boldly, confidently, and continuously promote yourself to your customers and prospects. As you define who you are and build your brand, the goal is to have it linked, so that if someone said your name, a prospect would say, “Oh yeah, he’s the ____ guy,” or “She’s the one who. . . .” And fill in the blank with whatever your expertise is

What you stand for is now as important as what product or service you offer. Marketing is becoming more about talking to your customers and prospects, not talking at them. It’s all about interactions and building trust. Be honest about who you are, what you stand for and what you offer or your customers will see right through you and walk away

Looking for more ways to boost your profits? You can find them all in my latest book: “The Fastest Way to Higher Profits: 19 Immediate Profit-Enhancing Strategies You Can Use Today.” Your job as a business owner is to start nurturing, developing, and building a strong relationship with your customers. Get your copy, read it now and implement what you learn!

Whether you’re just starting out, or perhaps you’re growth line has flattened out, the answer to turning things around can likely be found in a soup recipe.  This is the first episode of Newsletter Guru TV in 2012 recorded at Marsh Creek Lake and I’m going to share with you a very important lesson in starting or maintaining your growth. Don’t miss this episode!

To view “The Missing Ingredient in Your Soup” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Also, don’t forget to register for one my free “Fastest Way to Higher Profits Webinars” at www.HigherProfitsWebinars.com. You can choose the date and time that best fits your busy schedule! I currently am offering three different webinars:

• The Magic of Newsletter Marketing – How to Boost Your Profits with a Customer Newsletter
• Social Media Marketing – How to Build a More Profitable Business
• Master Reseller Programs – Discover the opportunities I’m offering to add a new revenue stream to your business!

Again simply register at www.HigherProfitsWebinars.com.