One question I am often asked is, “Is a newsletter worth the investment?” Another is, “Will my busy customers really read something else?” I am writing today to offer yet more proof that a customer newsletter is GREAT for your business. I received the following testimonial this morning from one of my No Hassle Newsletter clients, Austin Meadows. Austin has been sending a No Hassle Newsletter to his customers for about five months and sent me the following note.

“Jim Palmer has done a lot for my security business. For example, in the past, when I installed a security system for a customer, I typically wouldn’t hear from a customer unless they had accidental damage or needed an upgrade. With Jim’s No Hassle Newsletter service, I am in front of my customers every month. Many call me to say how much they enjoy the newsletter and thank me for sending them. I even have customers call me with their changes of address so they don’t miss an issue! Most important, my referral rate has increased significantly, and Jim’s service is just as good as his product. Producing my newsletter every month is a breeze with the No Hassle system. I fill in a few blanks, attach my mailing list, and my newsletter is printed and mailed while I’m doing other things. As a smart business owner, you need to sign up for your own No Hassle Newsletter.”

Austin B. Meadows
President and CEO
Security Cubed

In case you missed it, Austin mentioned some important things. First, his customers are now in touch with him more frequently — actually calling and e-mailing him! Second, Austin’s referral rate is up, and, as you probably are aware, next to repeat business a referral is the easiest sale to make! Third, Austin points out that producing his newsletter every month is a breeze with No Hassle Newsletters.

Still not convinced? As further evidence of the power of newsletter marketing, here are some success stories that some of my Dynamic Communication clients have experienced.

1. One of my corporate clients has a large internal newsletter, a giant twelve-to-sixteen-pager. A few years ago I encouraged them to send their newsletter to prospective customers as well as current customers. This company has been on a growth streak, and they’ve enjoyed 100 percent customer retention for two years. While their success speaks more for them than the newsletter does, I believe that when current and prospective customers read about their growth and success, it reaffirms the customers’ original choice to go with this company and stay with them. After all, people want to do business with successful companies. 

2. I have a client in the heating and air-conditioning business. This company wanted to branch out into whole-house generators. I wrote an article and featured the new product on the back page (Golden Nugget: The first thing your readers see!), and they got thirteen calls. These units average about $5,000 each — you do the math! 

3. I have a client who is a mortgage broker. He tells me that every time we mail his newsletter, he gets at least one new client by way of referral. 

4. I have another client, a commercial collection agency for which we produced a high-quality newsletter called Collection Solutions, filled with tips and pointers on how not to let your accounts fall into past-due status and why companies hesitate to hire a collection agency. My client told me a few months ago that his newsletter brought in eleven new clients in eighteen months. 

To learn more about newsletters and our services, visit either www.dynamiccommunication.net or www.nohasslenewsletters.com, or order my book, Newsletter Secrets Revealed at www.newslettersecretsreveladed.com.

Posted by Jim Palmer, The Newsletter Guru and is filed under business growth, marketing, newsletter marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.