This is my 100^th episode of Newsletter Guru TV and in this video I’m talking about a strategy that has made me a lot of money! I usually talk a great deal about marketing but this episode leans more toward sales! Be sure to watch Give ‘Em What They Want and you to will have more profits and customers for life! To view “Give ‘Em, What They Want” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Also, don’t forget to register for one my free “Fastest Way to Higher Profits Webinars” at www.HigherProfitsWebinars.com. You can choose the date and time that best fits your busy schedule! I currently am offering three different webinars:

• The Magic of Newsletter Marketing – How to Boost Your Profits
  with a Customer Newsletter
• Social Media Marketing – How to Build a More Profitable
  Business
• Master Reseller Programs – Discover the opportunities I’m
  offering to add a new revenue stream to your business!

Again simply register at www.HigherProfitsWebinars.com.

Last week I was flying to Los Angeles for my mastermind group and I had a short layover in Phoenix, Arizona. I was sitting in the back of the plane and after a five hour flight from Philadelphia we were on final approach to the Phoenix airport. Sometimes on landing, as I look out the window, I try to guess when the wheels will touch down. I estimated that we were about 100 feet from the ground and frequent flyers know that this is when the engines are throttled back, getting quiet as we touchdown.

But the next thing I know, instead of getting quieter, the engines roared back to full throttle and very quickly the nose of the plane seemed to go straight up in the air. Everyone around me began to look at each other with big eyes and a look can best be described as “Holy crap, this can’t be good!”

I instinctively knew that something must have been on the runway and we needed a few seconds to clear whatever it was. The next few seconds seemed to go by at a ‘snail’s pace stuck in molasses’ but we did in fact effortlessly take off once again.

Being seated in the back of the plane, I turned to the flight attendant sitting in her jump seat and said, “There’s only one reason that happens” to which she replied, “Yup, someone was in our way!”

For all I know the plane in our way was at the far end of the runway and we were not in any immediate danger, but not knowing was really hard! It’s fair to say a few folks, myself included, were a little disturbed at how this could happen.  Because of the time it took to climb and circle around and go back for another landing in Phoenix, I had only nine minutes to get to my final plane to California. Not sure what I would have done if I had more time to think about it!

Whenever I think of glue, I remember the television commercial that showed a man holding on to his hard hat which was glued to a steel beam high in the air. Now that was strong glue! From a marketing perspective, it certainly was an attention-getting ad! In fact, based on this commercial, that was the glue that everyone wanted, so that they could fix what was broken!

What’s the best glue you’ve ever used?

When I ask that question, I hear a lot of different brand names, but they all have one thing in common: they stick, they stick well, and they fix what’s broken. I’m certain your favorite glue shares those very same characteristics. That’s exactly why it’s your favorite, and the one you always reach for when things need fixing. Imagine being able to get your customers to stick with you, just as well as if you used you favorite glue! To read the rest of this article please click here.

Video Marketing: The Simple and Easy Way to Engage, Enlighten, Entertain, and Profit from New and Current Customers! 

Using video as a powerful marketing tool isn’t as difficult as you might think and there’s nothing more powerful than video to help create a connection with a customer or prospect. It is the ultimate secret weapon in winning the “know, like, and trust” battle! And by every measure, video isn’t going away. In fact, it’s rapidly gaining in popularity for several reasons. To read the rest of this article please click here.

If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!

Whenever I think of glue, I remember the television commercial that showed a man holding on to his hard hat which was glued to a steel beam high in the air. Now that was strong glue! From a marketing perspective, it certainly was an attention-getting ad! In fact, based on this commercial, that was the glue that everyone wanted, so that they could fix what was broken!

What’s the best glue you’ve ever used?

When I ask that question, I hear a lot of different brand names, but they all have one thing in common: they stick, they stick well, and they fix what’s broken. I’m certain your favorite glue shares those very same characteristics. That’s exactly why it’s your favorite, and the one you always reach for when things need fixing. Imagine being able to get your customers to stick with you, just as well as if you used you favorite glue!

When I speak around the country about newsletter marketing and effective customer retention strategies, I like to use the leaky bucket analogy. Think of your company as a giant bucket of water. The water in your bucket represents your customers—the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales, including all future revenue. Ouch! If your company is like a leaky bucket—and every business is to some degree—then it is paramount to your survival that you continuously fill your bucket with more water. After all, no water, no business!

So the question is: How leaky is your bucket? How many holes does your bucket have that are letting your customers constantly pour out.

Be honest—does your bucket simply have a few leaks around the seams that let customers occasionally seep out, or is it riddled it with holes, and customers are gushing out from every one of them? If I can be blunt, my guess is that your bucket has more holes than you even know about.

But don’t be too embarrassed; most businesses do.

There are two ways to keep the water level in your bucket full and, therefore, customers in your business:

1) Constantly add more water, new customers, while previous customers continue to pour out.

2) Plug the leaks in your business, and keep the water you’ve already got in your bucket.

It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable.

In other words, fix your leaky bucket rather than constantly add more water.

Learn more secrets effective client retention in my hit book, Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Stay Longer, Spend More, and Refer More!

How would you like to know the exact strategy I use to add hundreds of prospects to my email list for free using social media marketing? If you answered “yes” you’re in luck because that’s what this episode is all about!

In this week’s episode I will show you the exact strategy that literally adds hundreds to my email list for free – don’t miss this one!

To view “A Free Powerful List Building Strategy” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Also, don’t forget to register for one my free “Fastest Way to Higher Profits Webinars” at www.HigherProfitsWebinars.com. You can choose the date and time that best fits your busy schedule! I currently am offering three different webinars:

• The Magic of Newsletter Marketing  – How to Boost Your Profits with a Customer Newsletter
• Social Media Marketing – How to Build a More Profitable Business
• Master Reseller Programs -  Discover the opportunities I’m offering to add a new revenue stream to your business!

Again simply register at www.HigherProfitsWebinars.com.

You want all of your customers to remain close to you. You want the relationship you have with your customers to grow, and you obviously want more repeat business. In addition, every business owner wants their current customers to refer other customers to them.

Being in regular and frequent contact with your customers is known as “Building Your Fence.” Your fence is designed to keep your clients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers. It could be a direct competitor, but it could also be another company that is targeting the same dollars that your customer uses to buy your product or service.

To remain strong and effective, a fence must be properly maintained. If you are not in regular and frequent contact with your customers and clients, your fence will begin to deteriorate, losing one slat or whole sections at a time. Either way, the result is the same. As your fence becomes weaker, you will lose customers and profits. To read the rest of this great article please click here!

Social media Update: Twitter Facts!
Every Tweet Matters: This is an area that many Twitters overlook. It is important to remember that every word you publish through Twitter can either help or hurt you, your company, your brand. Don’t learn this lesson the hard way. Posting out of anger, after one too many drinks or other reputation-damaging reason can only stand to hurt you, not help you.

Too Much or Not Enough: There are too important ways of communicating when using Twitter: your tweets and your replies. Both of these are very important to a successful Twitter campaign. The challenge is having an equal balance between the two. Going to the extreme on either end can be detrimental. Too many replies and you blend in with all of the other tweets and your “voice” becomes less effective. Too few replies and you’ll be missing out on one of the main benefits of Twitter: the interaction with others and you come across as unapproachable. To read the rest of this great article please click here!

If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!

You want all of your customers to remain close to you. You want the relationship you have with your customers to grow, and you obviously want more repeat business. In addition, every business owner wants their current customers to refer other customers to them.

Being in regular and frequent contact with your customers is known as “Building Your Fence.” Your fence is designed to keep your clients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers. It could be a direct competitor, but it could also be another company that is targeting the same dollars that your customer uses to buy your product or service.

To remain strong and effective, a fence must be properly maintained. If you are not in regular and frequent contact with your customers and clients, your fence will begin to deteriorate, losing one slat or whole sections at a time. Either way, the result is the same. As your fence becomes weaker, you will lose customers and profits.

Let’s be practical for a moment. You have probably invested a great deal of time and money growing your business and building your customer list. Don’t let your hard work, and the hard-won relationships you have with your customers—and the profits they bring you—slip away by being lazy and not communicating with them.

One of my mentors, marketing genius Dan Kennedy, actually coined the phrase “fence building.” One of the best pieces of marketing advice comes from Kennedy’s book, No B.S. Direct Marketing. “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better.”

Commit right now to starting (or restarting) your monthly newsletter. Dollar for dollar, newsletters are the most effective marketing tool available. Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others.

Every time you mail your monthly newsletter you make your fence stronger. Think of this as adding another slat. 

Learn more secrets on how to use a newsletter to boost your business in my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life.

To have a successful business you must sell something! And to be able to sell something you need to first grab their attention! If you fail to grab your prospects attention, the best product and the best offer mean absolutely nothing!

So, in this week’s episode I am going to tackle this topic head on and teach you about the importance of headlines! Don’t miss it.

To view “Fail to Grab Attention and You May Fail” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Also, did you know that I’ve launched 3 different webinars? You can sign up for a webinar on

1. The Magic of Newsletter Marketing
2. How to Boost Your Business with Social Media
3. My Master Reseller Program – a new Revenue Stream for Your Business?

   You can choose one or all three at www.HigherProfitsWebinars.com.

If you listen to some experts in customer relationship marketing they’ll tell you that good ‘old-fashioned’ printed newsletters are “back!” When it comes to tried-and-true marketing tools, those that mean evergreen profits for companies each year, printed newsletters always work. In fact, I don’t believe that printed newsletters are really experiencing a comeback at all because printed newsletters never went away!

There are a few reasons that many entrepreneurs and small-business owners don’t even like to think about printed newsletters. The first is that they think design and layout will be too expensive. Second, they feel that there will be enormous distribution and mailing costs. But the two most popular reasons people give for not producing a monthly print newsletter is that it takes too long and they don’t know what to write about.

So why are printed newsletters still so eternally effective? To read the rest of this article please click here.

Facebook: Showcase Your Expertise, Build Your Brand, and Drive Traffic!

Chances are, the audience that you are trying to reach is already using Facebook. With more than 500 million users each day, the odds are definitely in your favor. It’s a free resource and if you’re not yet using it to build your targeted audience, you need to change that and quickly.

Facebook is more than just creating a profile and posting pictures. Many mistakenly think that Facebook is simply a way for teenagers to make their mark on the world or for countless others to play a never-ending stream of games. But when it comes to business, there are more than enough features to use to drive traffic to your blog or website. To read the rest of this article please click here.

If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!

As you are probably aware by now, I end each weekly episode of Newsletter Guru TV by encouraging you to keep adding more value to your current programs. An email from a viewer asked me to further explain what this means and how to do it!

So on this week’s episode I show you what I’ve done in my various businesses to constantly add more value and I urge you to watch this episode asking yourself, ‘How can I do something similar in my business?”

To view “Boost Your Profits By Adding Value” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.