This is another one of those times when I am going to muse, to wax poetic, to pontificate, to spout some words of wisdom that aren’t necessarily connected to the newsletter business. Wait – before you hit your back browser button and escape to another blog or Web site, give me two minutes and I think you’ll be glad you did.

I want to tell you about a decision I made about six months ago. I decided it was time to get some help running my growing businesses. This is not an easy decision for most entrepreneurs to make. After all, nobody can do anything as good as us, right?!  

Aside from being perfectionists, many entrepreneurs struggle with not having control. I used to spend time reading and learning how to do something so I could do it myself, maintain control, keep my expenses low, and stay lean and mean. The biggest problem with this thinking is that it takes so much longer to get things done. Even if it’s not harmful to your business, it certainly stunts your growth. 

Well, six months ago, on the recommendation of a friend, I finally made the decision to “let go” of some my responsibilities and hire a virtual assistant. I have to tell you, it was a decision that I wish I’d made long ago. 

With a large part of my growth coming from online activities, I hired the services of the best online marketing guru I could find, Adam Hommey. Adam is nationally known as The Website Surgeon (www.thewebsitesurgeon.com). Adam is skilled in many areas, including telling me when I am wrong or off base in my thinking. Do not underestimate how valuable that is.  

I started out by having Adam redo parts of my Web site, and now he has full rein over my entire online presence – after only six months. When I wanted to start a blog, I called up Adam and said, I want a Blog! A few weeks later, Adam contacted me, led me online to my Blog, told me how to post, and the rest is history. Adam is now setting up my e-zine and reconfiguring my multiple Web sites.  

The major benefit of this is that I now have time to focus on the larger-picture items that are moving my businesses forward. Could I learn how to do what Adam does? Perhaps – but not as well and not as fast. And I would never have the time to focus on starting my third company, No Hassle Marketing.   

Ask yourself these questions. What is holding you back? What are you spending a great deal of time on? What has been on your to-do list for too long? I urge you to consider letting go, finding some help, and getting back to running and growing your business. Have a wonderful weekend.

Posted by Jim Palmer, The Newsletter Guru and is filed under business growth, common sense. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.