Customers, Credibility, and Competition
Newsletters Help Keep Customers
Your current customers hold the best prospect for future growth. Plus, the longer they are customers, the more they are likely to spend with you. A monthly company newsletter helps you stay top-of-mind with your current customers. When your newsletter arrives, your customers start to think about you. Issue after issue, your newsletter reinforces your relationship with your customers and gives you a way to tell them about products and services they may not know about.
Newsletters Help Get New Customers
You want your newsletter to help you get new customers. Informative articles give your newsletter what marketing pros call “pass-along value.” Your newsletter makes it easy to pass on the information. Because people read newsletters as a publication and not a marketing piece, a newsletter is a great way to tell potential customers about your business. Let me quote marketing legend Dan Kennedy, who says in his book, NO B.S. Direct Marketing, “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better.”
Newsletters Help Build Credibility
When people read your brochure, they treat it as a piece of marketing literature. But when they read your newsletter, they read it like a publication. Your newsletter also gives you the opportunity to tell people success stories about what you do and how well your products work. You can illustrate the benefits of your product or service with statistics and customer testimonials.
Credibility is a huge benefit of a monthly printed newsletter. Listen to what Nick Nanton, The Celebrity Lawyer & Best-Selling Author of Celebrity Branding You says, “I didn’t believe it either. But adding a hard copy newsletter to my business was the best thing I ever did. It increased my credibility, visibility, and profitability virtually overnight. If you don’t have a newsletter, you’re making a huge mistake by missing the opportunity to develop a deeper relationship with your prospects and clients for maximum profitability.”
Newsletters Help You Stand Out from Your Competition
Since you decide the direction and content of each newsletter, you can differentiate yourself from others—especially the larger businesses who typically do not produce customer newsletters.
Let me close by quoting Bill Glazer, the President of Glazer-Kennedy Insider’s Circle. “Who should be sending out newsletters to their customers, clients, patients, and prospects? The answer is everybody!!! That’s right; there is not a business on the planet that couldn’t benefit BIG TIME with a monthly company newsletter. There is no better way to develop a relationship with people than sending out a properly written newsletter.”
