The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service!

In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost your profits. How you feel about your customers comes through loud and clear at every touch point you have with them.

Be easy to do business with – answer phone calls quickly and politely. In this day and age of technology, a live person answering the phone will quickly set you apart and it shows how you care about your
customers’ time.

The same goes for your website. Make it easy to navigate. If you are getting complaints about any aspect of your site’s navigation – listen and fix it!

Another great way to improve retention is to be accessible to your customers. Talk to them in person. Yes, automated responses have their place, but nothing takes the place of a personal conversation – especially when you are building trust and developing relationships with your customers. This is especially true if your business is strictly Internet based. With the plethora of Internet scams we hear about every day, you want to avoid having your business being lumped into that area. Your accessibility goes a long way to let your customers know you care about them.

Finally, under-promise and over-deliver. Customer satisfaction and ultimately retention is all about meeting expectations. You can really develop over-the-top customer service by exceeding, not just meeting, your customers’ expectations.

In this week’s episode of Newsletter Guru TV I’m going to share with you a huge secret that I first learned 30 years ago that allowed me to significantly grow the bike shop and boost profits. This strategy is still totally applicable today and you should be using it in your marketing!

To view “The Secret to Selling is Connecting” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Also, don’t forget to register for one my free “Fastest Way to Higher Profits Webinars” at www.HigherProfitsWebinars.com. You can choose the date and time that best fits your busy schedule! I currently am
offering three different webinars:

• The Magic of Newsletter Marketing  – How to Boost Your Profits with a Customer Newsletter
• Social Media Marketing – How to Build a More Profitable Business
• Master Reseller Programs – Discover the opportunities I’m offering to add a new revenue stream to your business!

Again simply register at www.HigherProfitsWebinars.com.

This strategy – while sensible in thought but scary in implementation – will really help to move your business forward.

As entrepreneurs we tend to think that no one can do the job as well or as quickly as we can. We get stuck in this mind-set that we have to do it all. We’re all guilty of it and it’s not easy to let go.

We develop the ideas and build our business from the ground up – which makes us feel that we have to do it all and learn it all as well. Even if we aren’t computer/technology savvy, we feel we have to build our websites ourselves. We may not know the first thing about marketing, but we feel we have to learn it. Don’t know how to build a shopping cart? We learn that, too.

Why put yourself through the constant trial and error, which can be costly and a huge time-waster. Learn to delegate and let go.

Take baby steps. Hire someone to handle some of the administrative tasks that are time-consuming and keeping you away from doing the bigger things that need your attention. Owning your own business doesn’t have to mean that your business owns all of your time.

If you’re running your business with the mind-set that you are the boss so you’re entitled to dictate the way every single thing is done, I can assure you that you are not going to grow your business and be as profitable as you could be.

Funny thing about attitudes. No matter if they’re good or bad, they trickle down. The way you treat your employees is exactly the way your employees are going to treat your customers. Treat them well, and they’re going to treat your customers well. Be a dictator, and your employees are going to be working from a position of fear, afraid to make a mistake.

With that fear comes the reaction to protect your company in every situation with your customers. That fear is going to stagnate your business.  Read to the rest of this article by clicking here!

Video Marketing – The Simple and Easy Way to Engage, Enlighten, Entertain, and Profit from New and Current Customers!

Chances are, the audience that you are trying to reach is already using Facebook. With more than 500 million users each day, the odds are definitely in your favor. It’s a free resource and if you’re not yet using it to build your targeted audience, you need to change that and quickly.

Facebook is more than just creating a profile and posting pictures. Many mistakenly think that Facebook is simply a way for teenagers to make their mark on the world or for countless others to play a never-ending stream of games. But when it comes to business, there are more than enough features to use to drive traffic to your blog or website.   Read to the est of this article by clicking here!

If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!