As you are probably aware by now, I end each weekly episode of Newsletter Guru TV by encouraging you to keep adding more value to your current programs. An email from a viewer asked me to further explain what this means and how to do it!

So on this week’s episode I show you what I’ve done in my various businesses to constantly add more value and I urge you to watch this episode asking yourself, ‘How can I do something similar in my business?”

To view “Boost Your Profits By Adding Value” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

I’ve said it before, and I’ll say it again—it’s critical that your newsletter be friendly, fun, informative, and entertaining. If it’s not, you customers aren’t going to read it every month. If you are in the habit of filling your newsletter with information about your company, you are going to turn it into one long sales pitch. Your readers will catch on in a hurry. Not only will they not look forward to it, they’ll probably start getting in the habit of filing it in the trash the moment it arrives.

By making it fun and informative, your customers will start looking forward to it. “But, Jim, isn’t the point of the newsletter to market my company?” Sure it is. That’s why I recommend using a freestanding insert in your newsletter that contains your “sales” information. Keep your really sales-y stuff out of your newsletter, but include it on a separate sheet. Read the rest of this article by clicking here!

How Can I Make Videos Work for Me?

With websites or blogs, you are somewhat limited in what you can do. Write interesting and engaging content and make it available for your audience. Videos, however, are different. There is much more you can do when it comes to using videos to connect with your audience. Here is just a sampling: Interviews: This can be an easy way to produce video but it also involves coming up with a steady stream of guests! Read the rest of this article by clicking here!

If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!

As I was getting ready to shoot my first episode of Newsletter Guru TV in 2012, I began looking over the topics that I had already covered in 2011 and guess what? There were some really great episodes!

So I started thinking about the hundreds of people that join my community and list every month and it occurred to me that I should take a minute to point out some of the best episodes of last year so they can get caught up!

What you’re about to see is a snippet from ten of the best episodes from 2011 that each contain my smart marketing and business building advice. Enjoy!

To view “A Potpourri of Smart Marketing” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Everybody’s got ideas, but what sets the successful business owners and entrepreneurs apart is action. We all have so many things we want to implement that they can seem overwhelming at times. Additionally, some of our ideas are so big that it’s very difficult to decide where to start.

I’m sure you’ve had that feeling yourself. Bam! A great idea hits you, and you start thinking about it, and then you get stuck trying to decide how to go about bringing it to fruition. The more you think about it, the more overwhelming and confusing it seems. You just can’t figure out where to start, so you never get started at all.

Here’s the answer: It doesn’t matter where you start. The cure for feeling overwhelmed about your big idea, or the where your business is, is action. Just take one step forward. Break down your big idea, and figure out what’s one thing you can do today, this afternoon, or in the next five minutes that gets your idea under way, no matter how big the idea is or how small your first step is. Keep in mind that a journey of a thousand miles begins with a single step.

The key to taking that first step, no matter what it is or how small it seems, is momentum. Once you implement one, small part of even the most gigantic goal, you start to get this feeling of “Wow. I’m really doing something. I feel good.” Along with that comes a sense of accomplishment, and that sense of accomplishment becomes your momentum builder.