I recently received a newsletter from one of my clients and it was really good! When I checked with my client, an expert at helping attorneys market their practice with video, he told me that he’s booked solid.

So I thought I world critique his newsletter and show others some of the smart strategies being used. And, seeing as how my client, Gerry Oginski, uses video so much, I turned on my camera and recorded the critique! So welcome to my latest episode of Newsletter Guru TV.

This episode is called “Newsletter Critique – a 10 Star Newsletter” and in this episode I’ll show you an example of a 10 star newsletter and why this client is booked solid!  There’s a lot to learn so click the image and enjoy!!

 If you’d like me, The Newsletter Guru to help you get booked solid with a customer newsletter, please go to www.NoHassleNewsletters.com.

Do you often struggle with what to write about in your monthly customer newsletter?  Well you’re not alone. We all suffer from writers block or blank screen syndrome occasionally. Relax, because I’m going to reveal a sure fire cure and this tip alone will give you enough content for two years!  Click the video to watch my newsletter marketing success tip!

Publishing a monthly customer newsletter is one of the smartest things you can do to grow your business. Nothing is more effective at producing more repeat and referral business. Yet, few people give real thought as to the importance of newsletter design, specifically the name of their newsletter.

The masthead is the major graphic element at the top of the front page of a newsletter and it includes the newsletter title, or name. The masthead should identify your company or graphically let readers know what the newsletter is about. A masthead may include your logo or a symbol that represents your kind of business. For example, a spine is a good symbol for a chiropractor. A professional speaker might be represented by a microphone.

In most cases, the name of your newsletter should not be the name of the company. It should, however, be a name that’s easy to remember, that rolls pleasantly from the tongue, and, along with your graphic of choice, easily conveys what the benefit of reading your newsletter is all about.

The other part of the masthead is the tagline which usually appears at the bottom of the masthead. Think of it as a subtitle. The newsletter title and the tagline should work together. They tell anyone who picks up your newsletter what it’s about. Remember the old expression, “too cute by a half.” What you think is cute and ‘clever’ may leave your readers utterly confused.

To learn more about newsletter design and newsletter marketing strategies, get a copy of my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life –  available at Amazon and at www.newsletterpublishingmagic.com.

If you’d like to discover the best ‘Done-for-You’ newsletter program ever, check out my No Hassle Newsletter program. With No Hassle Newsletters I give you everything you need to produce a great monthly customer newsletter in about 23 minutes or less! Go to www.nohasslenewsletters.com.

Newsletters are one of the best means of communications that your company can use to develop and grow strong, healthy, profitable customer relationships.

Here are a few things to consider when you produce a friendly monthly customer newsletter. 

• Be consistent. Don’t start a newsletter campaign only to deliver two editions and then stop your efforts. People want to get regular updates and useful information. If you start a newsletter, only to lose steam and quit you will be doing your business a disservice. People also place a higher value on things that arrive on schedule every month, such as magazines and utility bills!
• Steer clear of excessive self-promotion. Newsletters should be focused on the readers, not the writers. Give real value to your readers by offering solid, helpful articles and resources. Don’t use your newsletter to puff up your ego or as a covert sales pitch. You will be doing better promotions for your business by avoiding these tactics and offering useful information to your readers instead.
• Use smart formatting. Don’t use large blocks of unbroken text. Format your information so that it is pleasing to the eye and inviting to potential readers. Use graphics, but don’t overuse them. Graphics should add to and accentuate your written content. Many people get too excited about fancy graphics and end up overshadowing the important information in their newsletters. Using graphics sparingly increases their impact.

Take a smart, balanced approach to the production of your company newsletter. Remember that you are producing your newsletter for readers, so keep the focus on meeting their needs. If you incorporate these tips into your newsletter, you are sure to get some great results in increased customer loyalty and converting prospects into customers. Remember that being successful in business today is contingent upon being relevant to your target audience. Use your newsletters as a way to show your customers and prospects that your company is relevant to their lives.

For more helpful tips on producing a great customer newsletter that gets results, please visit No Hassle Newsletters at www.NoHassleNewsletters.com.