If you have a newsletter and are regularly mailing it to your customers, clients, patients, and prospects, congratulations! You’re among the small percentage of entrepreneurs and small business owners that ‘get it’ when it comes to the amazing power of building healthy, strong, committed, dependable, and profitable relationships with their customers.

However, there is one aspect of newsletter marketing that often gets overlooked as most people are just thrilled that their newsletter actually gets done at all! But this one shift can make a huge difference in how many people actually open and read your newsletter in the first place, which as you can imagine is paramount to having it generate more revenue!

Check out my latest episode of Newsletter Guru TV, it’s called “Dependability equals Profitability” and I shot this episode while walking my pal Toby at the lake. During the first few minutes Toby let me know that he had other plans for our walk!

Click here to watch this great episode.

Over the years, I’ve found that “inspect what you expect” thinking often falls short, especially in large corporations, as you move from the front lines of customer service toward what I call the “Ivory Tower.” The Ivory Tower is where policies and procedures are enacted by folks who rarely, if ever, spend time interacting with customers. The result—those policies are often silly, and sometimes ridiculous, when implemented on the front lines. Read the rest of this article by clicking here!

My guest article this week is called Great Newsletter Writing Is Clean and it’s by none other than Toby the copywriting dog, and my pal!

Hello again to all Jim’s newsletter readers! I always like when Jim gives me a chance to write for his newsletter. No doubt being featured in Mike Capuzzi’s CopyDoodles TV episode last week was pretty cool! Jim thinks that asking me to work takes a lot out of me. His “so-called evidence” was taking a picture (on the bottom right) of me snoozing on his couch! So what am I supposed to do all day, look at the back of his head while he stares at his computer? Read the rest of Toby’s article by clicking here!

You don’t want to miss my weekly resource which empowers small businesses with social intelligence and this week’s fun business trivia puts the spotlight on Charles A. Pillsbury!

And finally, I answer a question from a reader: “Jim, I know you recommend monthly for print newsletters, but what frequency do you recommend for ezines?”

If you’re not receiving my weekly ‘multi-media boost for your business’ in your mailbox, you can fix that immediately by going to www.JimsNewsletter.com!

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition. I am an eager and continuous student of marketing and business and if you’re like me, you’ve probably also read countless books and articles about different marketing strategies designed to help you get more new customers into your business. This was the lead article in my free weekly newsletter, More Profits and Customers for Life!

My guest expert this week is none other than the super talented Melanie Benson Strick her article is titled, Reasons Entrepreneurs Should NOT Delegate! Here’s a sneak peek!

I’m sure you’ve heard many times from different experts that delegating can help you grow your business quickly. I mean just this last week I saw at least 25 articles alone espousing the benefits of having other people implement your marketing tasks, alleviate you from tasks you put off, and speed up the process of launching your programs to the world.

You’ll also find weekly favorites such as my recommended resource, book review, music review, fun business trivia, and my Stick Like Glue moment!

You can read this jam packed issue at www.JimsNewsletter.com/current and while you’re there, be sure to sign up so I can send it directly to your in box every Tuesday morning at 10:00 am!

Newsletters are not only the most effective marketing tool ever created for significantly boosting customer relationships and customer retention, they are also a highly effective prospecting tool. If you know the secret! In this episode of Newsletter Guru TV I reveal the exact secret strategy that any business can use to develop, nurture, and grow new profitable customer relationships with cold prospects.

Would you like to know the secret? I thought you would! All you need to do is click the picture on the right or click here to view this important episode. By the way, if you already have a customer newsletter you can use the strategy and if you don’t have a newsletter yet, what are you waiting for?!

My suggestion is that after you view this episode check out the absolute best “Done-By-Us-For-You” customer newsletter program ever. It’s called No Hassle Newsletters and it rocks! Check it out at www.NoHassleNewsletters.com.