My latest episode of Newsletter Guru TV is called “Keep Pushing for One More Degree” and in this episode I share how you can move your business (and your personal life) forward by seeking to improve just one degree!

At 211 degrees, water is hot. At 212 degrees, it boils!

And with boiling water you can power a train! Here’s another one …

At 33 degrees, water falling from the sky on a Saturday is rainy day. At 32 degrees children are building snowmen, riding sleighs and promising their parents that they’re warm enough to stay outside five minutes longer!

By making one extra mortgage payment a year, a 30-year mortgage can be cut to 22!

Learn some questions to ask and some strategies to consider on how to give your business an extra edge, by providing just one more degree!

View this episode of Newsletter Guru TV and 57 other episodes at www.NewsletterGuru.TV!

When many business owners celebrate when they make a sale to a new customer and I believe this celebration is premature in most cases. In some old movies (whose names escape my mind at the moment!) will often show the salesman in the ‘bull pit’ ringing a bell and cheering, arms up on the air, when a sale is made.

But in my opinion, celebrating a first sale is premature as this is only one transaction. The purpose of getting a customer is not to make a sale, the purpose of making a sale is to get a customer and having a real and automatic plan to maximize the profit potential of each and every customer is the best way to significantly grow your profits. In this episode of Newsletter Guru TV I share a secret strategy that I teach to my No Hassle Newsletter clients. Check out “Tell Them What Else” at Newsletter Guru TV by clicking here!

I get a ton of email and questions through social media and I’m proud to say we get to 99% of them pretty quickly! Some of the best questions are even featured in my weekly newsletter, More Profits and Customers for Life! Well just this week I started a new series of episodes on Newsletter Guru TV called Jim’s Mailbag and in this episode I answer questions regarding the name of a newsletter and also the benefit of spending time on social media when you’re already so busy! Check out this fun episode by clicking here!

One of the many great benefits of social media marketing, particularly for entrepreneurs and small business owners, is that it allows them to play and compete on the same playing field as huge companies. You see, it doesn’t matter whether you’re a home based business or a multi-national corporation, everyone has access to the same 140 character Tweets on Twitter and everyone has the same ability to attract new clients with engaging blog posts! Read more of this informative article by clicking here!

Don’t Be Afraid To Be You (and Chill out on Biz Stuff!)

Whether writing on your blog, Facebook, or even Twitter, give your readers more of you! Be authentic and be real, let your personality shone through. Nobody will come back to your blog or read your posts if all you do is write about ‘company stuff’ and they especially won’t comeback if you’re perceived as always trying to sell something. Chill out, give your reader some information that is fun, useful and entertaining and they’ll likely come back for more! Read more of this informative article by clicking here!

Newsletters Help Keep Customers Longer and Spending More!

No matter what business you are in, your current customers hold the best prospect for future growth. According to research from Bain and Company, getting business from your current customers costs about a fifth of what it costs to acquire a new customer. Read more of this informative article by clicking here!

As you may have surmised, this is one content rich newsletter. If you’re not getting it in your email every Tuesday morning, you can subscribe for free at www.JimsNewsletter.com.