Three KEY BENEFITS a Monthly Newsletter!
By Jim PalmerJul
2008
For my friends in the states, I hope you had a terrific July 4th holiday. Despite some questionable weather here is Philly; I managed to go kayaking everyday for the last 5 days! If you’ve never been kayaking, you should try it. It very relaxing (while being good exercise) and I get incredible clarity on the water. I was sharing with my buddy, Mike Capuzzi – creator of CopyDoodles, just this morning that I came up with a great new idea for a tele-seminar while paddling on Saturday. I will be making an announcement about this soon!
Here we are in the heat of the summer and it always amazes me when I hear some business owners or managers say something like, ‘I am holding off starting anything new until the fall’ or ‘no business in done in the summer!’
I do not prescribe to that way of thinking and I’m pleased that we’re very busy here in “No Hassle” land! We are currently launching three new newsletter programs, writing two new books (due out end of summer), and I am also launching a hot new information product for affiliate marketers with my friend and Web master Adam Hommey.
Plus! My wife, Stephanie, and I are also squeezing in a well-deserved vacation in Cape May, NJ later this month and we’re also going to swing through New England in August. I grew up in New England – graduating High School in Duxbury, Mass and then went to New Hampshire College in Manchester, NH. It’s always fun looking up some old friends and seeing the ‘old homestead!’
As I mentioned, I am currently working on two books that you’re going to love, What Makes a Great (and Profitable!) Newsletter and Customer Relationship Marketing (not the final title). Last week I sent an e-mail to everyone asking for some examples of your customer newsletters and some of the things that you do in your newsletter that help you grow. I would like to share one example that I received from Julie Thorp in Australia. Julie and her family own a beauty salon and she wrote to me about the importance of personality in your newsletter and also how vital it is to mail it EVERY month. Here is a snippet of Julie’s note (I highlighted three key benefits of newsletter marketing and also made some additional comments in blue.
Our clients have told us that the newsletter has reminded them to come in for their treatments (increased repeat business!) which is a good thing and we have found that from the regular mailing of our newsletter not only have I found that we are staying consistently busier in the quieter months of the year, (newsletters are an investment that pays dividends!) but have found that clients seem to be more loyal to our business – as they generally think they know us! (Adding personality to you newsletter enhances your customer relationships). Also positioning my mother as the beauty guru has helped her seem “more expert” (establish yourself as an expert in your industry and more people will do more business with you!) so people will want to come to her for advice about skin and beauty treatments.
If you’d like to receive a FREE copy of my two new books when published (as Julie will), please click here to get the details on how to sending me your stuff! Thanks Julie – keep up the great job!!
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