Be a Person of Influence and Boost Your ProfitsPosted by Jim Palmer, Dream Business Coach | 0 comments
Who are you and what do you stand for?
Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising.
There has to be something that sets you apart from your competition. Who are you? What is your USP (unique selling proposition)? What’s your field of expertise? When people mention your name, what’s the first thing they associate with it? No matter what type of business you have, figure out what sets you apart and establishes you as the expert, the go-to person of influence. What do you offer that your competitors don’t? Review your strengths. Read the rest of this article by clicking here!
One of the common complaints about using social media is the time it can take to employ. And while maintaining a social media presence can take some time, it’s not as onerous as you may think. I believe that you can have a highly effective social media marketing program by investing about an hour per day — less if you use technology and some virtual assistants.
Of course, my program No Hassle Social Media makes profiting from social media marketing much easier!
Here are a few simple rules that can help you.
Choose a select few social media sites. There’s not enough time in the day for regularly using more than a few sites. For the most part you want to utilize a blog, Facebook, Twitter, LinkedIn, and YouTube (or your own video blog). Read the rest of this article by clicking here!
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