Like many of you, I’m sure, my wife, Stephanie, and I got our two daughters settled in for another year of school this past weekend. They are both sophomores — Jessica is a communications major at Temple and Amanda is majoring in recreation management at Lock Haven. This can be a difficult time for many parents, filled with a combination of pride, sadness, fear (do you know how many newsletters it takes to pay for two tuitions?!), and hope.

We are incredibly proud of all our children (we also have two older sons) and are happy that they have become confident and self-sufficient adults. Last year, we noticed that right next to Lock Haven University is the West Branch Susquehanna River, and it is beautiful. So this year we took our kayaks, and after we got Amanda settled in, we went paddling! Paddling either a canoe or a kayak is one of the most relaxing things ever! It is incredibly peaceful, and it is amazing what flows into your mind when you are that relaxed.

During my reflection, I thought of many topics about newsletters and newsletter marketing. By the way, did I ever tell you that I offer a free five-day course, “The Awesome Power of Newsletter Marketing”? You can sign up at www.nohasslenewsletters.com/course.   Speaking of newsletters, here is what I want to share today on the subject! Many times, customers ask me what they should put in their newsletters.

Here are two surefire ways to get your newsletter read and to generate some results. 

1. Provide real-life success stories. Describe a problem you’ve solved for a client/customer and use that as a springboard to offer more general advice. Show your readers how you’ve helped customers address challenges. 

2. List frequently asked questions. Think of the questions that you get asked most often about your product or service. If some people are asking, you can bet that others have the same question. You can either have a FAQ section in your newsletter or simply write a story about the question and how your company effectively solves the challenge. 

As I said, I have more ideas to share with you over the next few weeks, so don’t miss out. Sign up to get every posting sent directly to your e-mail in-box. Also, have you checked out my new company’s Web site yet? Turn up your speakers and click here: www.nohasslemarketing.com. By the way, that is a picture of me sporting the school colors on the Susquehanna!

Posted by Jim Palmer, The Newsletter Guru and is filed under content, newsletter marketing, newsletter tips. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.