This will be a quick posting – but well worth a two minutes of your time becuase I’m going to share a great customer relationship idea with you.

Last Friday I received a voice mail from someone I know that owns a consulting company. He told me that he purchased my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life, and he liked it so much so that he wanted to send 60 copies to his best customers as surprise gifts! I was of course very flattered and UPS is picking up the case of books this morning (at a nice bulk purchase price!) but there is a good lesson here for every entrepreneur and business owner.

Sending your customers ‘unexpected’ gifts a great way to build appreciation, loyalty, and strengthen what is our most precious business asset – the relationships we have with our customers. Given the fragile economy, no business can afford to lose many customers. So, I suggest that if it’s been a while, or it you’ve never ‘gifted’ your best customers, now would be a great time to start. Makes a fantastic impression!

What customer relationship strategies are you using that are working well? Please share!

Posted by Jim Palmer, The Newsletter Guru and is filed under business growth, marketing, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.