Newsletter writing does not have to be difficutl, if you know the secret!

No doubt about it, customers love stories. But don’t just describe what you do. There are certain times when you’re writing articles in your newsletter where you can be selling. After all, great newsletters are sales letters in disguise!

There’s a way to write so that it reads like a success story. Demonstrate your benefits for your customers by telling them a story about ‘someone like them’ who succeeded because they purchased your product or service. Here’s what I mean.

Instead of describing a product or service, paint a story that illustrates the benefits of the product or service. Instead of using the headline XYZ Insurance Company Announces New Coverage, say New Line of Coverage Saves Small Manufacturer $23,000 in Insurance Premiums. This is a much more effective headline. It grabs the readers’ attention. It allows you to share one of your success stories and gets readers thinking, “I wonder if this coverage would work for me?”

What you’re doing is you’re providing information. It’s all about good information. But you’re doing it in a way that’s going to cause people to think, “Hmm, I could benefit from that.”

See what I mean? Learn more about this strategy and many others in The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life. http://www.thenewsletterguru.com/nlmagic/

As Bill Glazer says, ignoring this book will cause undue risk to your business!

Check out my ‘Done-for-You’ newsletters at http://www.nohasslenewsletters.com.

This will be a quick posting – but well worth a two minutes of your time becuase I’m going to share a great customer relationship idea with you.

Last Friday I received a voice mail from someone I know that owns a consulting company. He told me that he purchased my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life, and he liked it so much so that he wanted to send 60 copies to his best customers as surprise gifts! I was of course very flattered and UPS is picking up the case of books this morning (at a nice bulk purchase price!) but there is a good lesson here for every entrepreneur and business owner.

Sending your customers ‘unexpected’ gifts a great way to build appreciation, loyalty, and strengthen what is our most precious business asset – the relationships we have with our customers. Given the fragile economy, no business can afford to lose many customers. So, I suggest that if it’s been a while, or it you’ve never ‘gifted’ your best customers, now would be a great time to start. Makes a fantastic impression!

What customer relationship strategies are you using that are working well? Please share!