In this middle-of-the-summer posting, I’m going to take a slight diversion from my typical content. This from my friend, Mike Root. Mike is a master marketer in the retail furniture business and sends a monthly newsletter to furniture dealers across the country, teaching them about marketing and, in the process, the power of newsletters! Mike and I connected about a year ago, and then I had a chance to meet him personally when I spoke at last month’s Peak Performers meeting in Baltimore.
This article offers a DOUBLE BONUS! Not only will you see an excellent example of copywriting, the marketing idea that Mike describes is really cool! As many readers of this newsletter are entrepreneurs, perhaps you should consider something like this in your business!
Great marketing uses current events and ties them to your product or service offering. It is much easier to speak to your prospective customer in the conversation that is already going on in his or her mind by using what is currently in the news. Obviously the most prevalent item on everyone’s mind is the cost of gas. My local news did a whole feature story this evening about how gas is approaching $4 a gallon and what gas-saving tips are available. Chrysler, Dodge and Jeep, among others, are offering subsidized gas prices for a year with the purchase of any new car. This is a very attractive offer, and one that I am sure will catch the attention of car buyers in the market. If you are on the fence about buying a Jeep Grand Cherokee or a Ford Explorer, my guess is that gas guaranteed at a cost of $2.99 a gallon for three years will put you in the Jeep.
This is actually one of the greatest marketing ideas I have ever seen, because it is so timely. Give your customer a certificate to redeem for $500 of FREE GAS with qualifying purchase. There are also certificates to give away $250 and $100 in FREE GAS. For example, “Buy a Sofa for $499 and Get $100 of FREE GAS” or an easy step up becomes “Buy a Room Group for $999 and get $500 in FREE GAS.” The cost to you is a fraction of the gift value. Through the Furniture Insider’s Club, we have put together this exclusive offer with an international marketing company administering it for us. If you would like more details, simply sign up at www.furnitureinsidersclub.com. Upon filling out the simple registration process, complete information will be sent to you about how this incredible $500 FREE GAS program w orks. It is extremely innovative and guaranteed to create lots of excitement in your advertising. You’ll have everyone talking about your store’s offer just like they’re talking about [in] the Chrysler – Jeep offer.
This is legitimately a very COOL Marketing idea that can even carry your own logo. It’s as current as the evening news. Head on over to the website www.furnitureinsidersclub.com and get the FREE GAS info. You’ll also get a weekly e-mail marketing tip and a FREE Direct Response Marketing Report.
Mike Root
Furniture Sales of Mid-America
7305 Farnam Street, Omaha, NE 68114
Phone 402-391-2166; Fax 402-391-2383
www.furnituresales.biz
