I am very excited to announce that the book you’ve heard me talk about for months has finally been printed! Dream, Inc.: Million- Dollar Business Strategies From 32 Successful Philadelphia-Area Entrepreneurs is an exciting collection of stories about how successful business people dreamed, persevered, and succeeded in building the company and lifestyle of their dreams.

Each chapter is packed with strategies and “nuggets of wisdom” that I know you will enjoy. Also included is “must-read” list of books complied from these 32 business owners.The book is only $19.95, and as a subscriber of mine, you can order the book directly from me — and I will pay your shipping!

Please click here to order your copy of Dream, Inc.If you are a newer business, you might be concerned about how to get your newsletter read. This is particularly true if you are a new business owner and have very few names on your subscription list. 

And now for the featured article!

You have probably heard of cold-calling; leaving your newsletter on a stranger’s doorstep is similar. You are simply looking for leads by trying to entice them with your well-laid-out, informative and entertaining newsletter.   This entails having your newsletter printed on paper and then distributing it on doorsteps. You can pay to have someone distribute this newsletter, or you can save money and distribute it yourself. You can also pin copies of your customer newsletter on bulletin boards at laundry rooms and grocery stores or give it away as a handout at seminars or conferences that have a theme related to whatever it is you are selling. The idea is to create more repeat and referral business by getting others to spread the word about you by passing on your newsletters to other interested parties. However, whether your business is newer or older, you should always remind your readers to send the newsletter out to anyone who might be interested in the information. You can also offer incentives such as discounts or free gifts to individuals who bring another person into the store with them.

People enjoy two-for-one deals and free perks.  If your newsletter is composed in a journalistic style, you might be able to get it printed in a local newspaper or magazine. Sometimes you can also pay for print advertising space and get your newsletter printed as an advertorial in the local paper. 

Alternatively, if your newsletter is well written, it will be picked up and read. What you want to do is make sure it contains unique information that others will find of value so it is physically passed on from one person to another. This is a quick and not very expensive way to spread the word about your business.