Publishing a monthly customer newsletter can be a great source of new revenue for your business, if you know the secret!

One of the great things about a monthly customer newsletter is its ability to generate new business from old customers. That’s right. I said NEW business from OLD customers.  

In my dealings with clients and prospects, I’ve never been questioned on my assertion that newsletters are a great tool for generating repeat and referral business. After all, top-of-mind awareness is a huge reason to invest in a monthly newsletter. When your customers are ready to make another purchase, or refer a business to a friend, your company’s name will be the first thing they think of. That alone makes it worth the investment in a newsletter. 

The added bonus of producing a monthly customer newsletter is this: it tells your customers and clients what else you do, and what else you sell. 

It is my belief that many customers initially engage with a business by purchasing a single product or service. Over time they may repurchase the same product or service and be happy doing so. The customers are happy, and the business is happy thinking it is making good use of its customer relationships.  

This is a shortsighted view, however, and here’s why. Happy customers are usually  quite willing to purchase other products and services from your company, if they know what those products and services are! 

How many times have you heard a customer or client say, “I didn’t know you did that,” or, “I didn’t know you also sold that”? These are all missed opportunities to increase your revenue and your profits. Use your monthly newsletter to tell your customers and clients “what else” you carry, what else they might be interested in. Feature a different product or service in each issue. Write about it in a conversational tone, highlight some of the benefits, and be sure to share success stories and bolster the case with customer testimonials. 

Close the deal by making the product available as part of a special offer. Once you begin using this strategy, you will be amazed at what a powerful sales tool your customer newsletter is.  

If writing and publishing a newsletter seems like a daunting experience, then check out my wildly popular ‘Done-for-You’ newsletter program called Success Advantage. It is truly a No Hassle Newsletter!

To learn more secrets about writing and publishing a newsletter, get a copy of my book, The Magic of Newsletter Marketing, the Secret to More Profits and Customers for Life by clicking here.

This is another one of those times when I am going to muse, to wax poetic, to pontificate, to spout some words of wisdom that aren’t necessarily connected to the newsletter business. Wait – before you hit your back browser button and escape to another blog or Web site, give me two minutes and I think you’ll be glad you did.

I want to tell you about a decision I made about six months ago. I decided it was time to get some help running my growing businesses. This is not an easy decision for most entrepreneurs to make. After all, nobody can do anything as good as us, right?!  

Aside from being perfectionists, many entrepreneurs struggle with not having control. I used to spend time reading and learning how to do something so I could do it myself, maintain control, keep my expenses low, and stay lean and mean. The biggest problem with this thinking is that it takes so much longer to get things done. Even if it’s not harmful to your business, it certainly stunts your growth. 

Well, six months ago, on the recommendation of a friend, I finally made the decision to “let go” of some my responsibilities and hire a virtual assistant. I have to tell you, it was a decision that I wish I’d made long ago. 

With a large part of my growth coming from online activities, I hired the services of the best online marketing guru I could find, Adam Hommey. Adam is nationally known as The Website Surgeon (www.thewebsitesurgeon.com). Adam is skilled in many areas, including telling me when I am wrong or off base in my thinking. Do not underestimate how valuable that is.  

I started out by having Adam redo parts of my Web site, and now he has full rein over my entire online presence – after only six months. When I wanted to start a blog, I called up Adam and said, I want a Blog! A few weeks later, Adam contacted me, led me online to my Blog, told me how to post, and the rest is history. Adam is now setting up my e-zine and reconfiguring my multiple Web sites.  

The major benefit of this is that I now have time to focus on the larger-picture items that are moving my businesses forward. Could I learn how to do what Adam does? Perhaps – but not as well and not as fast. And I would never have the time to focus on starting my third company, No Hassle Marketing.   

Ask yourself these questions. What is holding you back? What are you spending a great deal of time on? What has been on your to-do list for too long? I urge you to consider letting go, finding some help, and getting back to running and growing your business. Have a wonderful weekend.