Spring is in the air!
Saturday, March 31st, 2007Here in the northeast, spring is finally in the air. What a beautiful day. I was guest expert on a teleseminar today, for a friend’s marketing company. She asked me if I would mind sharing three secrets I have learned about producing great newsletters. I must have answered this question hundreds of times before, but somehow, looking out my office window at the beautiful day, I zoned for what seemed like an eternity! It was probably only a few seconds until I brought myself back to the task at hand, and this is what I told the listeners:
- Tell your customers what else you do! Many customers initially engage with a business (and perhaps do repeat business) knowing about only one item or service and unaware of the other products or services offered. How many times have you heard a client say, “I didn’t know you did that”?
- Tell them what’s new. Most companies regularly introduce new products and services, and a newsletter is a great way to get the word out to the people who already trust you and find value in what you sell.
- It’s not about you. Your newsletter must be interesting to its readers. Inform them, educate them, and entertain them!
This is going to have to be a short one, time to go outside for some fresh air!





