Dream Business Coach Jim Palmer Latest Posts



Do You Have a Leaky Bucket?

Posted by on Aug 3, 2015 in business growth | 0 comments

Do You Have a Leaky Bucket?

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are their three most valuable commodities. These are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. If you’re like me, you’ve probably also read countless books and articles about different marketing strategies designed to help you get greater numbers of new customers into your business. With...

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It’s Okay to Be Wrong!

Posted by on Jul 27, 2015 in business growth, common sense | 0 comments

It’s Okay to Be Wrong!

You won’t create raving fans if you insist on being right, even when you know your customer is dead wrong! If you choose to be right, I can almost guarantee that your bank deposit is going to be smaller. When you’re in a difficult customer service situation, it’s never about being right or wrong or trying to figure out how you can minimize the situation and get what you feel is owed to you right now. It’s about providing world-class service (even if you forgo a little bit of revenue today) to create a raving fan for your business. If you...

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Customers – Getting ‘Em versus Keeping ‘Em

Posted by on Jul 20, 2015 in business growth | 0 comments

Customers – Getting ‘Em versus Keeping ‘Em

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition. I am an eager and continuous student of marketing and business, and if you’re like me, you’ve probably also read countless books and articles about different marketing strategies designed to help you get more new customers into your business. There’s no question about it—getting new customers has always been tough business, and in this current difficult economy, it’s even more so! Getting ’em is very tough! Is there a better way to grow your business? I’m...

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Profit is Not a Dirty Word

Posted by on Jul 15, 2015 in business growth | 0 comments

Profit is Not a Dirty Word

My ears perked up on a recent trip when I overheard a conversation at the airport about “businesses that profit from other people’s pain.” The person I overheard speaking clearly had a very negative view of any business turning a profit. This conversation got me thinking while I spent the next three hours in a silver tube flying to my destination. I’ll be the first to admit that there is no shortage of stories about unscrupulous CEOs who are profiteering crooks. Very simply, if they broke the law, they should be in...

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Do You Have a Sales Prevention Department?

Posted by on Jul 13, 2015 in business growth, common sense | 0 comments

Do You Have a Sales Prevention Department?

Do you have a sales prevention department? Granted, you obviously don’t call it that, and it’s not a physical group of people doing specifics jobs. However, sales prevention comes in the form of policies and procedures that get between your business and customers who want to hand over money. Sales prevention is any road block between what your customer wants and your ability to provide it. Sales prevention may be in the form of Ivory Tower Syndrome in which policies are put in place that makes it hard for customers to do business with you....

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Two BIG Reasons You Should Have a Newsletter!

Posted by on Jul 6, 2015 in business growth, content, marketing, newsletter marketing, newsletter tips | 0 comments

Two BIG Reasons You Should Have a Newsletter!

BIG Reason # 1: Keep Your Current Customers No matter what business you’re in, your current customers hold the best prospect for future growth. According to research from Bain and Company, getting business from your current customers costs about a fifth of what it costs to acquire a new customer. (Read: lower cost means more profitability for you!) Not only that, the longer they are customers, the larger their average order is likely to be and the more products or services they’re likely to buy. (Read: ditto about the profitability.) A...

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Getting the Most from Social Media

Posted by on Jun 29, 2015 in business growth, content, Social Media | 0 comments

Getting the Most from Social Media

A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet. This is proof positive that the Internet has changed the way we relate to and interact with each other whether we’re involved with business partners, clients, prospects, friends, family or customers. It has become easier to stay in contact with the people we already know and has also introduced us to new and easier ways to connect with people we may have never met. Using social media for business is all about building relationships –...

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Retention Made Easy!

Posted by on Jun 22, 2015 in business growth, common sense | 0 comments

Retention Made Easy!

The key to a successful business is customer retention, and the key to retaining customers is incredibly simple: over-the-top customer service! In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost your profits. How you feel about your customers comes through loud and clear at every touch point you have with them. Be easy to do business with – answer phone calls quickly and...

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