Dream Business Coach Jim Palmer Latest Posts



5 Secrets of Successful Newsletter Marketing

Posted by on Oct 21, 2014 in Jim Palmer The Newsletter Guru | 0 comments

5 Secrets of Successful Newsletter Marketing

Let me share 5 secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information in your newsletter, you build trust and establish rapport. When you share valuable information, your customers will actually look forward to receiving your newsletter. Plus it helps you stay...

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What Else Are You Going to Do?

Posted by on Oct 7, 2014 in Jim Palmer The Newsletter Guru | 0 comments

What Else Are You Going to Do?

If you lost your job and your unemployment has extended for longer than you anticipated you have to do something. The need for income and to be productive is a driving force. Settling for underemployment may seem like the safer route, but it’s truly a dead end. You will stagnate quickly and may find yourself right back where you are today with nothing to show for it but lost time. There’s no shame in needing income, and that need may be the impetus you need not only to start a business but to make it succeed and be profitable quickly. And...

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Who is Slapping You Around?

Posted by on Oct 3, 2014 in business growth, Jim Palmer's sites, marketing, newsletter marketing | 0 comments

Who is Slapping You Around?

Getting slapped around is no fun, and it’s human nature to try to avoid it or retreat as far away from it as you can when it happens. We all want to hang out in our safe zones. It’s a rare person who will willingly slap himself or herself around. That’s why having a coach is so beneficial. You definitely want a coach who will challenge you and one who will tell you like it is. We’re all very good at letting ourselves off the hook. You want a coach who will force you to be accountable for the actions you take to launch...

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Your Business is Leaking

Posted by on Oct 3, 2014 in business growth | 0 comments

Your Business is Leaking

Whenever I think of glue, I remember the television commercial that showed a man holding on to his hard hat which was glued to a steel beam high in the air. Now that was strong glue! From a marketing perspective, it certainly was an attention-getting ad! In fact, based on this commercial, that was the glue that everyone wanted, so that they could fix what was broken! What’s the best glue you’ve ever used? When I ask that question, I hear a lot of different brand names, but they all have one thing in common: they stick, they stick well, and...

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Boost Your Profits through Empowerment

Posted by on Sep 24, 2014 in business growth, Jim Palmer The Newsletter Guru, Jim Palmer's sites, marketing | 0 comments

Boost Your Profits through Empowerment

If you’re running your business with the mind-set that you are the boss so you’re entitled to dictate the way every single thing is done, I can assure you that you are not going to grow your business and be as profitable as you could be. Funny thing about attitudes. No matter if they’re good or bad, they trickle down. The way you treat your employees is exactly the way your employees are going to treat your customers. Treat them well, and they’re going to treat your customers well. Be a dictator, and your employees are...

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How Much Are Your Customers Worth?

Posted by on Sep 19, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

How Much Are Your Customers Worth?

You may still be wondering why customer retention is so important. I can answer that in two words: Lifetime Value. Existing customers provide the bulk of your profits. It’s more cost-effective to sell to existing customers, so your profitability is higher. However, the profitability of existing customers goes far beyond their current sales figures, and that’s what lifetime value (LTV) is all about. In my opinion, it’s nearly impossible to give away the business trying to do what’s best for your customer, because the dividends paid on your...

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Retention Pays Huge Dividends!

Posted by on Sep 17, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Retention Pays Huge Dividends!

I talk a lot lately about client retention and for a very good reason. It’s the fastest way to higher profits in your business! It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones, and it’s much more profitable for your business. Selling more goods and services to customers you already know (and who know you) is far easier than constantly making first-time sales. Your existing customers find value in what you offer, and they trust you. That’s why they’re your customers. Building...

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Who is Slapping you Around?

Posted by on Sep 15, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter marketing | 0 comments

Who is Slapping you Around?

Getting slapped around is no fun, and it’s human nature to try to avoid it or retreat as far away from it as you can when it happens. We all want to hang out in our safe zones. It’s a rare person who will willingly slap himself or herself around. That’s why having a coach is so beneficial. You definitely want a coach who will challenge you and one who will tell you like it is. We’re all very good at letting ourselves off the hook. You want a coach who will force you to be accountable for the actions you take to launch...

read more