Dream Business Coach Jim Palmer Latest Posts



The power and freedom of simply being you.

Posted by on Mar 3, 2015 in Jim Palmer The Newsletter Guru | 0 comments

The power and freedom of simply being you.

It is not uncommon for entrepreneurs to struggle with their “personal” brand versus their “professional” brand. Or perhaps better stated: Who they are “on the job” versus who they are “off the clock” – so to speak. This challenge has never been more apparent or even problematic than it is now due to the incredible rise of social media. There is no hiding anymore. The truth is you can no longer have your “entrepreneurial” brand and a clear and separate “personal” brand that you wish or feel should be off limits and not used when a client or...

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Give Your Business BIG Marketing Muscles With Social Media!

Posted by on Feb 24, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Give Your Business BIG Marketing Muscles With Social Media!

One of the many great benefits of social media marketing, particularly for entrepreneurs and small business owners, is that it allows them to play and compete on the same playing field as huge companies. You see, it doesn’t matter whether you’re a home based business or a multi-national corporation, everyone has access to the same 140 character Tweets on Twitter and everyone has the same ability to attract new clients with engaging blog posts! Another huge benefit is video marketing. Just a few short years ago you had to have very deep...

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Transactional Revenue

Posted by on Feb 18, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Transactional Revenue

There are a lot of business owners who view business success in terms of transactions. They sell one thing to one customer, and then they look to repeat that sale to a new customer or they wait for the original customer to come back and buy again. That’s the first type of revenue: transactional income. The vast majority of businesses have transactional income. Whether you are planning to launch or have launched your business as a brick-and-mortar store, an online store, a print and mail catalog, or anything in between, you’ll...

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Make it Easy!

Posted by on Feb 3, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Make it Easy!

Make it easy for your customers to do business with you. This concept is so important to developing and building stronger customer relationships that I’m going to focus just on that for a moment. As a customer, have you ever walked into a place and heard the phrase “That’s our policy?” Those words are like a slap in the face with a cold, dead fish. I’m certain you don’t like hearing it, and I certainly didn’t appreciate that approach to my seemingly altered check at the bank. Well, neither do your customers! Even if you fill a very unique...

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Social Media Can Help You Sell!!

Posted by on Jan 28, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Social Media Can Help You Sell!!

  Social Media Can Help You Sell!!My ‘big picture’ answer of how social media marketing can help you sell is that people buy from people they know, like, and trust. I’m sure that you’ve heard that expression many times before but it’s true. Social media doesn’t necessarily sell anything; it helps bring people together and helps them get to know each other. Social media brings together businesses and customers by helping them to develop healthier, stronger, and more beneficial (profitable) relationships. At its core, social media is a...

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The Power of Being the Authentic You

Posted by on Jan 27, 2015 in Jim Palmer The Newsletter Guru | 0 comments

The Power of Being the Authentic You

Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media and the truth is you can no longer have your ‘entrepreneurial’ brand and a clear and separate ‘personal’ brand that you wish, or feel should be off limits and not to be used when a client or prospective client is considering working with you. It may feel unfair or...

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Two Reasons Social Media Can Work for You!

Posted by on Jan 26, 2015 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Two Reasons Social Media Can Work for You!

Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest it’s time to stop wondering and start doing! Here are two important reasons that should convince you to get off the bench and into the game! Play Like One of the Big Boys! One of the many great benefits of social media marketing,...

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You Can’t Climb the Stairs in Bubble Wrap

Posted by on Jan 15, 2015 in Jim Palmer The Newsletter Guru | 0 comments

You Can’t Climb the Stairs in Bubble Wrap

Successful entrepreneurs have the ability to see risk for what it is – a necessary part of growing a business. Entrepreneurs risk many things including their house, debt and current lifestyle to create their Dream Business. While some may see an opportunity as too risky, others see it as the way forward. Your comfort with risk (and occasional bruises) will determine how far and how fast you climb the stairs of...

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