Dream Business Coach Jim Palmer Latest Posts



The True and Real Nature of a Successful Business

Posted by on Dec 8, 2014 in Jim Palmer The Newsletter Guru | 0 comments

The True and Real Nature of a Successful Business

To create a successful and profitable business, certain skill sets are needed, but a proper mindset is essential. Let’s talk about profit. My ears perked up on a recent trip when I overheard a conversation at the airport about “businesses that profit from other people’s pain.” The person I overheard speaking clearly had a very negative view of entrepreneurship. Or possibly he had a very negative view of any business turning a profit. I wasn’t sure if he was differentiating the two, but it got me thinking while I spent...

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Make Yourself Accessible

Posted by on Dec 2, 2014 in Jim Palmer The Newsletter Guru | 0 comments

Make Yourself Accessible

To continue building and developing those strong relationships with your customers and prospects, it’s important to be accessible. How can you be the most accessible? Return phone calls, answer emails and address complaints promptly. Your customers should not be forced to only use your voice mail or website as a way to contact you. Customers want to know that they are dealing with a real person on the other side of their computer monitor. By referring them to voice mail or your website, you’re doing nothing to build trust with them. When you...

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Sitting on a Gold Mine

Posted by on Nov 30, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter marketing | 0 comments

Sitting on a Gold Mine

You may not know or realize it, but you’re sitting on a gold mine when it comes to your current customer list. When it comes to growing your business, there are only two real ways to do so: get more clients or sell more to the clients you already have. Businesses that are profitable and continuously growing are the ones that are keeping their clients longer. Getting those current customers to stick around is key to your company’s growth and long-term profitability. Look at it this way: for every 1% increase you achieve in customer retention,...

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What does your brand say about you?

Posted by on Nov 25, 2014 in Jim Palmer The Newsletter Guru | 0 comments

What does your brand say about you?

We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising. There has to be something that sets you apart from your competition. Who are you? What is your USP (unique selling proposition)? What’s your field of expertise? When people mention your name,...

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Tell Them What Else and Profit

Posted by on Nov 24, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Tell Them What Else and Profit

Successful businesses don’t get sales they get customers! There’s a huge difference between a sale and a customer.  A sale is a transaction. A lot of business owners celebrate when they get a sale. Their products, services and marketing efforts succeeded to move some money from a buyer’s pocket into their tills. They cleared the “know, like and trust” hurdle enough to get the customer to say, “Okay, I trust you, and I find value in what you’re selling. Here’s some of my money.” Now the business owner mentally “goes in the back room, rings a...

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Printed Newsletters Are Back!

Posted by on Nov 4, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter marketing | 2 comments

Printed Newsletters Are Back!

If you listen to some experts in customer relationship marketing they’ll tell you that good ‘old-fashioned’ printed newsletters are “back!” When it comes to tried-and-true marketing tools, those that mean evergreen profits for companies each year, printed newsletters always work. In fact, I don’t believe that printed newsletters are really experiencing a comeback at all because printed newsletters never went away! There are a few reasons that many entrepreneurs and small-business owners don’t even like to think about printed newsletters. The...

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Build a Fence Around your Customers

Posted by on Oct 28, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter marketing | 0 comments

Build a Fence Around your Customers

As a business owner, you want all of your customers to remain close to you. You want the relationship you have with your customers to grow, and you obviously want more repeat business. In addition, every business owner wants their current customers to refer more new customers to them. Being in regular and frequent contact with your customers is known as “Building Your Fence.” Your fence is designed to keep your clients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers. It could be a direct...

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5 Secrets of Successful Newsletter Marketing

Posted by on Oct 21, 2014 in Jim Palmer The Newsletter Guru | 0 comments

5 Secrets of Successful Newsletter Marketing

Let me share 5 secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information in your newsletter, you build trust and establish rapport. When you share valuable information, your customers will actually look forward to receiving your newsletter. Plus it helps you stay...

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