Dream Business Coach Jim Palmer Latest Posts



Under Promise and Over Deliver

Posted by on Aug 31, 2015 in business growth, common sense | 0 comments

Under Promise and Over Deliver

A sure-fire way of retaining your customers longer is to successfully manage their expectations. By that I mean never be afraid to under promise and over deliver. We’ve all fallen victim to this at one time or another: We’re put on hold and said the call will be answered in five minutes and it’s more like eight or ten… or longer, if you even opt to wait. On the other hand, we’re standing in line at our favorite restaurant and we’re told the wait will be thirty minutes, and it ends up only being fifteen. Obviously the second situation makes us...

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Are You Headed for Squishyville or Are You There Already?

Posted by on Aug 24, 2015 in business growth | 0 comments

Are You Headed for Squishyville or Are You There Already?

Every day, if not every hour, entrepreneurs are faced with a never-ending array of choices. When a decision needs to be made, you essentially have three options: “yes,” “no,” or “I’ll think about it.” The last option leads directly to Squishyville. So where exactly is Squishyville? As I said, when faced with the need to make a decision there are essentially three options: “yes,” “no,” or “I’ll think about it,” and I contend that “yes” or “no” are your two best choices. The last option paves the way to Squishyville! Squishyville is the place...

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Are You Easy?

Posted by on Aug 17, 2015 in business growth, common sense | 0 comments

Are You Easy?

Do you make it exceptionally easy for your customers to do business with you? This concept is very important to developing and building stronger customer relationships. As a customer, have you ever walked into a place and heard the phrase “That’s our policy”? Those words are like a slap in the face with a cold, dead fish. I’m certain you don’t like hearing it, and I certainly didn’t appreciate that approach with an issue at my bank recently. Well, neither do your customers! Even if you fill a very unique niche with your product or service, if...

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Are You Running Your Marketing Backward?

Posted by on Aug 10, 2015 in business growth, common sense | 0 comments

Are You Running Your Marketing Backward?

With the right perspective, when you think about and observe many entrepreneurs and small business owners, you’d have to come to the conclusion that they’re running their marketing strategies backward. Let me explain. For most businesses, their single focus is getting “new” customers. I believe that for the majority of these businesses, too many resources and too much emphasis are placed on new customer acquisition and not enough on customer retention. Not enough by a long shot. Remember the 80/20 rule? It states that 80 percent of your...

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Do You Have a Leaky Bucket?

Posted by on Aug 3, 2015 in business growth | 0 comments

Do You Have a Leaky Bucket?

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are their three most valuable commodities. These are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. If you’re like me, you’ve probably also read countless books and articles about different marketing strategies designed to help you get greater numbers of new customers into your business. With...

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It’s Okay to Be Wrong!

Posted by on Jul 27, 2015 in business growth, common sense | 0 comments

It’s Okay to Be Wrong!

You won’t create raving fans if you insist on being right, even when you know your customer is dead wrong! If you choose to be right, I can almost guarantee that your bank deposit is going to be smaller. When you’re in a difficult customer service situation, it’s never about being right or wrong or trying to figure out how you can minimize the situation and get what you feel is owed to you right now. It’s about providing world-class service (even if you forgo a little bit of revenue today) to create a raving fan for your business. If you...

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Customers – Getting ‘Em versus Keeping ‘Em

Posted by on Jul 20, 2015 in business growth | 0 comments

Customers – Getting ‘Em versus Keeping ‘Em

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition. I am an eager and continuous student of marketing and business, and if you’re like me, you’ve probably also read countless books and articles about different marketing strategies designed to help you get more new customers into your business. There’s no question about it—getting new customers has always been tough business, and in this current difficult economy, it’s even more so! Getting ’em is very tough! Is there a better way to grow your business? I’m...

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Profit is Not a Dirty Word

Posted by on Jul 15, 2015 in business growth | 0 comments

Profit is Not a Dirty Word

My ears perked up on a recent trip when I overheard a conversation at the airport about “businesses that profit from other people’s pain.” The person I overheard speaking clearly had a very negative view of any business turning a profit. This conversation got me thinking while I spent the next three hours in a silver tube flying to my destination. I’ll be the first to admit that there is no shortage of stories about unscrupulous CEOs who are profiteering crooks. Very simply, if they broke the law, they should be in...

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