I can’t tell you the number of web sites I come across where despite lots of digging, I cannot find contact any information. No phone number, no mailing address, nothing! Even for internet businesses, this is a huge mistake. That is a big source of frustration for many consumers. The other day a new client told me that he was ‘comforted’ by the fact that no matter where he researched me, it was easy to find contact information. He also said that he felt both my support team and I seemed very approachable and helpful. A huge compliment...
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Have you ever had a great idea or opportunity to grow your business, but through all your desire and excitement to push forward and make it happen, some small feeling was tugging at you giving you pause? That is your sixth sense and in this episode we’re going to discuss how important it is that you listen to it! Don’t miss this short but powerful episode. Click Here To Watch Now...
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Copywriting is perhaps the most important skill an entrepreneur can master. The late great marketer, Gary Halbert, said “There’s no problem that can’t be solved with a good sales letter!” In this powerful episode from Nashville, TN, famed copywriter Ray Edwards gives some amazing tips and strategies you can use to communicate more effectively with your customers and...
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Let me share 5 secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information in your newsletter, you build trust and establish rapport. When you share valuable information, your customers will actually look forward to receiving your newsletter. Plus it helps you stay...
read moreI’ve said it before, and I’ll say it again—it’s critical that your newsletter be friendly, fun, informative, and entertaining. If it’s not, you customers aren’t going to read it every month. If you are in the habit of filling your newsletter with information about your company, you are going to turn it into one long sales pitch. Your readers will catch on in a hurry. Not only will they not look forward to it, they’ll probably start getting in the habit of filing it in the trash the moment it arrives. By making it fun and...
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I’ve often been asked, “Is it wise to send the same newsletter to different customer groups?” For instance, perhaps you own a business that has both retail and wholesale customers. My answer: more than likely it’s not a good idea, and I’ll tell you why, but have no fear. Sending two newsletters is not as difficult as you may think. If you have two or more different customer groups (here we’ll use our example of a business that has both retail and wholesale customers), obviously you’re going to write a separate personal monthly...
read moreHands down, newsletter marketing is one of the easiest ways to market your products or services. We’re going to discuss the primary benefit of newsletter marketing: establishing and maintaining relationships with customers and clients. Even with the growing popularity of social media outlets like Facebook and Twitter, email continues to be one of the most effective ways of building and retaining those valuable customer relationships. How can you use this valuable resource to your benefit? Here are a few tips that you can incorporate into...
read moreNewsletters are not perceived in the same manner as a postcard, a flyer or other forms of direct mail marketing. When people receive these or anything else that has a sales and marketing feel to it, their guard goes up and they think, “Uh-oh. What are they trying to sell me?” Newsletters work well because they tend to be read as informational, making them more welcomed when they are received. As such they have higher readership than other forms of advertising. People also tend to be more receptive to what you have to say in your newsletter...
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