Dream Business Coach Jim Palmer Latest Posts



What does your brand say about you?

Posted by on Nov 25, 2014 in Jim Palmer The Newsletter Guru | 0 comments

What does your brand say about you?

We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to successful advertising. There has to be something that sets you apart from your competition. Who are you? What is your USP (unique selling proposition)? What’s your field of expertise? When people mention your name,...

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Tell Them What Else and Profit

Posted by on Nov 24, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Tell Them What Else and Profit

Successful businesses don’t get sales they get customers! There’s a huge difference between a sale and a customer.  A sale is a transaction. A lot of business owners celebrate when they get a sale. Their products, services and marketing efforts succeeded to move some money from a buyer’s pocket into their tills. They cleared the “know, like and trust” hurdle enough to get the customer to say, “Okay, I trust you, and I find value in what you’re selling. Here’s some of my money.” Now the business owner mentally “goes in the back room, rings a...

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Printed Newsletters Are Back!

Posted by on Nov 4, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter marketing | 2 comments

Printed Newsletters Are Back!

If you listen to some experts in customer relationship marketing they’ll tell you that good ‘old-fashioned’ printed newsletters are “back!” When it comes to tried-and-true marketing tools, those that mean evergreen profits for companies each year, printed newsletters always work. In fact, I don’t believe that printed newsletters are really experiencing a comeback at all because printed newsletters never went away! There are a few reasons that many entrepreneurs and small-business owners don’t even like to think about printed newsletters. The...

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Build a Fence Around your Customers

Posted by on Oct 28, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter marketing | 0 comments

Build a Fence Around your Customers

As a business owner, you want all of your customers to remain close to you. You want the relationship you have with your customers to grow, and you obviously want more repeat business. In addition, every business owner wants their current customers to refer more new customers to them. Being in regular and frequent contact with your customers is known as “Building Your Fence.” Your fence is designed to keep your clients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers. It could be a direct...

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5 Secrets of Successful Newsletter Marketing

Posted by on Oct 21, 2014 in Jim Palmer The Newsletter Guru | 0 comments

5 Secrets of Successful Newsletter Marketing

Let me share 5 secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information in your newsletter, you build trust and establish rapport. When you share valuable information, your customers will actually look forward to receiving your newsletter. Plus it helps you stay...

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What Else Are You Going to Do?

Posted by on Oct 7, 2014 in Jim Palmer The Newsletter Guru | 0 comments

What Else Are You Going to Do?

If you lost your job and your unemployment has extended for longer than you anticipated you have to do something. The need for income and to be productive is a driving force. Settling for underemployment may seem like the safer route, but it’s truly a dead end. You will stagnate quickly and may find yourself right back where you are today with nothing to show for it but lost time. There’s no shame in needing income, and that need may be the impetus you need not only to start a business but to make it succeed and be profitable quickly. And...

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Who is Slapping You Around?

Posted by on Oct 3, 2014 in business growth, Jim Palmer's sites, marketing, newsletter marketing | 0 comments

Who is Slapping You Around?

Getting slapped around is no fun, and it’s human nature to try to avoid it or retreat as far away from it as you can when it happens. We all want to hang out in our safe zones. It’s a rare person who will willingly slap himself or herself around. That’s why having a coach is so beneficial. You definitely want a coach who will challenge you and one who will tell you like it is. We’re all very good at letting ourselves off the hook. You want a coach who will force you to be accountable for the actions you take to launch...

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Your Business is Leaking

Posted by on Oct 3, 2014 in business growth | 0 comments

Your Business is Leaking

Whenever I think of glue, I remember the television commercial that showed a man holding on to his hard hat which was glued to a steel beam high in the air. Now that was strong glue! From a marketing perspective, it certainly was an attention-getting ad! In fact, based on this commercial, that was the glue that everyone wanted, so that they could fix what was broken! What’s the best glue you’ve ever used? When I ask that question, I hear a lot of different brand names, but they all have one thing in common: they stick, they stick well, and...

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