Dream Business Coach Jim Palmer Latest Posts



Two Reasons Social Media Can Work for You!

Posted by on Jan 26, 2015 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Two Reasons Social Media Can Work for You!

Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest it’s time to stop wondering and start doing! Here are two important reasons that should convince you to get off the bench and into the game! Play Like One of the Big Boys! One of the many great benefits of social media marketing,...

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You Can’t Climb the Stairs in Bubble Wrap

Posted by on Jan 15, 2015 in Jim Palmer The Newsletter Guru | 0 comments

You Can’t Climb the Stairs in Bubble Wrap

Successful entrepreneurs have the ability to see risk for what it is – a necessary part of growing a business. Entrepreneurs risk many things including their house, debt and current lifestyle to create their Dream Business. While some may see an opportunity as too risky, others see it as the way forward. Your comfort with risk (and occasional bruises) will determine how far and how fast you climb the stairs of...

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Two BIG Reasons You Should Have a Newsletter

Posted by on Jan 9, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Two BIG Reasons You Should Have a Newsletter

BIG Reason # 1: Newsletters Help Keep Customers No matter what business you are in, your current customers hold the best prospect for future growth. According to research from Bain and Company, getting business from your current customers costs about a fifth of what it costs to acquire a new customer. Not only that, the longer they are customers, the larger their average order is likely to be and the more products or services they’re likely to buy. BIG Reason # 2: Newsletters Help Get New Customers You want your newsletter to help you get...

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Are You Being Authentic? The power and freedom of simply being you.

Posted by on Jan 8, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Are You Being Authentic? The power and freedom of simply being you.

It is not uncommon for entrepreneurs to struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent, or even problematic with the incredible rise of social media. There is no hiding anymore. The truth is you can no longer have your ‘entrepreneurial’ brand and a clear and separate ‘personal’ brand that you wish, or feel should be off limits and not to be used when a client or...

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Follow the Money

Posted by on Jan 7, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Follow the Money

Successful entrepreneurs know the importance of following the money. When their customers ask for something, these entrepreneurs find a way to supply their customers with whatever they want. That’s what following the money is all about—go where the money leads. After all, you’re in business to make a profit. Successful businesses continue to expand their offerings. They continue to follow the money. Since it’s easiest to sell to your top customers—the hyper-responsive ones—that should be your focus as you follow the money. Become intimately...

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Different Strokes for Different Customer Groups

Posted by on Jan 5, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Different Strokes for Different Customer Groups

I’ve often been asked, “Is it wise to send the same newsletter to different customer groups?” For instance, perhaps you own a business that has both retail and wholesale customers. My answer: more than likely it’s not a good idea, and I’ll tell you why, but have no fear. Sending two newsletters is not as difficult as you may think. If you have two or more different customer groups (here we’ll use our example of a business that has both retail and wholesale customers), obviously you’re going to write a separate personal monthly message,...

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Printed Newsletters are Back!

Posted by on Jan 2, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Printed Newsletters are Back!

Printed Newsletters Are Back! If you listen to some experts in customer relationship marketing they’ll tell you that good ‘old-fashioned’ printed newsletters are “back!” When it comes to tried-and-true marketing tools, those that mean evergreen profits for companies each year, printed newsletters always work. In fact, I don’t believe that printed newsletters are really experiencing a comeback at all because printed newsletters never went away! There are a few reasons that many entrepreneurs and small-business owners don’t even like to think...

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The True and Real Nature of a Successful Business

Posted by on Dec 8, 2014 in Jim Palmer The Newsletter Guru | 0 comments

The True and Real Nature of a Successful Business

To create a successful and profitable business, certain skill sets are needed, but a proper mindset is essential. Let’s talk about profit. My ears perked up on a recent trip when I overheard a conversation at the airport about “businesses that profit from other people’s pain.” The person I overheard speaking clearly had a very negative view of entrepreneurship. Or possibly he had a very negative view of any business turning a profit. I wasn’t sure if he was differentiating the two, but it got me thinking while I spent...

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