Dream Business Coach Jim Palmer Latest Posts



Marketing in Today’s Competitive Market

Posted by on Feb 8, 2016 in business growth, marketing, newsletter marketing | 0 comments

Marketing in Today’s Competitive Market

In today’s competitive market, it is absolutely essential that you figure out an inexpensive and effective way to market your products or services to your customers. If you are a small business, you may be wondering how this is possible when you do not have the budget to afford big-time advertising. The world seems to be dominated by fast-moving visual images, giant billboards, and two-page glossy spreads in magazines. As a businessperson, how can you possibly compete with this relentless information blitz? The answer is: Don’t try to compete with this type of advertising at all. Don’t even contemplate it. Instead, beat the giant corporations at their own game simply by refusing to play on the same field. By using newsletters, you can leave blanket marketing to the big boys while you specialize in marketing to individuals. While they are hard at work dazing the masses with too much information, you are flying beneath the radar and using clarity and affability to increase your business – one customer at a time. Newsletters work in terms of customer relations because they provide an intimacy that blaring announcements and flickering screen images never will. They allow a customer to absorb information on his or her own terms and to connect with your brand rationally and emotionally at his or her own pace. People recognize the voice of a real person behind the newsletter and find it easier to relate to that product than to one endorsed by a giant puppet, cartoon character, or celebrity spokesman. Newsletter advertising makes customers feel as though they are still in control of what will happen during the buying experience. Customers don’t have to wait for the commercial to repeat itself or for that 1-800 number to flash on the screen again before they can find out more information about a product or service. If your newsletters are well written, they can easily refer customers to specific sections and bullet points to find out more. If your information is valuable or fills some kind of niche, customers will also “work” for you as unpaid advertising agents by sending your newsletter to other customers. This, of course, leads to repeat and referral business. Newsletters may seem old-fashioned to some, but in the age of dissonance and information overload, they are one of the best ways to connect with a customer in a competitive market. Learn more secrets on how to use a newsletter to boost your business in my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for...

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Decide to Invest in Your Future

Posted by on Feb 1, 2016 in business growth | 0 comments

Decide to Invest in Your Future

Highly successful entrepreneurs understand the value and importance of investing in their future growth and profitability. I believe in every situation there is the “current” you (and your business) and there is the “future” you and the business you want – your Dream Business. The fastest way to go from your current situation to your Dream Business is to buy speed. That’s right – you can buy speed, or the proper terminology would be you can “invest” in speed. If you want to get somewhere faster, ask someone who has made the journey before you for the best route! I’m not at all a fan of reinventing the wheel, and my ego is such that I don’t care who gets the credit for the idea or roadmap as long as I get where I want to go faster. There are many places in your business where investing comes into play, but no area is more important than in coaching or masterminding. Whenever I’m speaking to entrepreneurs and mention masterminding, I sometimes get questions about accountability groups and how they differ or are similar to a mastermind group. To be blunt, most accountability groups are “feel good” sessions. I understand the need for them. Bill Glazer, the past president of Glazer Kennedy Insider’s Circle and one helluva a marketer, once said that being an entrepreneur is the loneliest job on the planet. Bill is correct; it is lonely, and that’s one of the reasons that entrepreneurs like to be part of various groups. But there is a major difference between being in an accountability group and being in a paid mastermind group. One of the big differences between investing in a coach or mastermind group versus your no-cost accountability groups or non-paid mastermind groups is that paid mastermind groups are run or led by an experienced coach. Successful entrepreneurs/coaches will (or they should!) “get in your face” and occasionally deliver what I call “tough love.” By and large, accountability groups are feel-good sessions whereas investing in the right business coach will accelerate your growth. You’ll feel tough love, but you will ultimately feel good about your success. Invest with the right coach or mastermind and you are purchasing...

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Stop Worrying

Posted by on Jan 25, 2016 in Jim Palmer The Newsletter Guru | 0 comments

Stop Worrying

It’s winter. It’s cold and the days aren’t getting longer fast enough. The stock market is going through a “correction.” It might seem like things are tough. Tough enough to make you want to quit or at least scare you a bit. If you’re reading this and you’re worried or scared and thinking of giving up, or maybe going through a tough situation, here are two things to keep in mind. First, life is short. Too short for anything negative. I’ve realized that life’s too short to __________ (and then fill in the blank). Life’s too short to worry. Life’s too short to moan. Life’s too short to bicker with people you love and care about. Life’s too short to complain about what you don’t have. I always keep that in perspective. Life’s too short to… and then I fill in the blank, whatever the blank is. Whatever negativity is trying to creep into my brain at the time. No matter how accomplished or successful you become, especially in business, I think we all have times in which we kind of go back to that negativity. Where we start to moan, complain, bicker, and the thing that snaps me out of it is: I always say to myself, “Hey, man. Life’s too short to __________.” Fill in the blank. So, if you’re feeling worried, scared or negative, remember that. Life is short. Life’s too short to be around people you don’t want to be around who don’t have your same values or aren’t aligned with the way you think and treat people. Life is too short for negativity. The second thing is: always count your blessings. So many folks wish for things they don’t have. Yes, some folks have more blessings than you might. But in turn, you probably have more blessings than the next guy. If you have good health, safety, and peace in life, you’ve got everything you need. I’ve always said that. If I have good health, safety, and peace in life for myself and my family and friends, people I love and care about, I could always get a job flipping hamburgers if I need to. And I did that when I had to. So I always count my blessings. And be grateful for those blessings, by the way, too. I think we don’t express enough gratitude. Say thank you. You can never say that enough… not to your spouse, your staff, your customers, clients, or patients. I assure you, they will never get tired of hearing it. So although it’s cold and dark right now (either literally or figuratively), remember those two things: Life is too short for negativity and you already more blessings than you probably realize. Get rid of negativity and focus on the blessings you...

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The Power of Being the Authentic You

Posted by on Jan 18, 2016 in common sense, content, Social Media | 0 comments

The Power of Being the Authentic You

Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent than with the incredible rise of social media, and the truth is, you can no longer have your ‘entrepreneurial’ brand and a clear and separate ‘personal’ brand that you wish… or feel should be off limits and not to be used when a client or prospective client is considering working with you. It may feel unfair or somehow too judgmental when a prospective client uses what you consider to be personal when considering hiring you, but consider the following example. Suppose you are a parent looking for a nanny and upon an interview, you really like both the applicants’ credentials and resume. After they leave, you do a quick search on Facebook and see pictures of what you consider to be less than safe or appropriate behavior. I’m not being judgmental of what someone does in their private life, but the fact remains, for many parents seeing these pictures would be unsettling to say the least and a disqualifier to say the most. Truthfully, as entrepreneurs, giving this even more than one second’s thought or deliberation about how this might be unfair is a complete waste of time and energy. For better or worse, this is the world we live in. There is no hiding who you are. So the question is: As entrepreneurs who want to achieve higher levels of success, how do you use the fact that we are all operating in an online and ever-connected world and use it to grow your business? The answer is simple and actually quite relieving! Choose to be your authentic self – all the time. So what do I mean by being authentic? The dictionary describes authentic as “not false or an imitation, true to one’s own personality, spirit, or character.” There is only one “you” online, so put your best foot forward on all...

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Customer Retention: The Leaky Bucket Theory

Posted by on Jan 11, 2016 in business growth, common sense | 0 comments

Customer Retention: The Leaky Bucket Theory

When I speak around the country about newsletter marketing and effective customer retention strategies, I like to use the leaky bucket analogy. Think of your company as a giant bucket of water. The water in your bucket represent your customers—the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales, including all future revenue. Ouch! If your company is like a leaky bucket—and every business is to some degree—then it is paramount to your survival that you continuously fill your bucket with more water. After all, no water, no business! So the question is: How leaky is your bucket? How many holes does your bucket have that are letting your customers constantly pour out? Be honest—does your bucket simply have a few leaks around the seams that let customers occasionally seep out, or is it riddled it with holes with customers gushing out from every one of them? If I can be blunt, my guess is that your bucket has more holes than you even know about. But don’t be too embarrassed; most businesses do. There are two ways to keep the water level in your bucket full and, therefore, customers in your business: 1) Constantly add more water, new customers, while previous customers continue to pour out. 2) Plug the leaks in your business, and keep the water you’ve already got in your bucket. It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable. In other words, fix your leaky bucket rather than constantly adding more water. One way to fix your leaky bucket is with glue. Whenever I think of glue, I remember the television commercial that showed a man holding on to his hard hat which was glued to a steel beam high in the air. Now that was strong glue! From a marketing perspective, it certainly was an attention-getting ad! In fact, based on this commercial, that was the glue that everyone wanted, so that they could fix what was broken! What’s the best glue you’ve ever used? When I ask that question, I hear a lot of different brand names, but they all have one thing in common: they stick, they stick well, and they fix what’s broken. I’m certain your favorite glue shares those very same characteristics. That’s exactly why it’s your favorite, and the one you always reach for when things need fixing. Imagine being able to get your customers to stick with you, just as well as if you used you favorite glue! Learn more secrets effective client retention in my hit book, Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Stay Longer, Spend More, and Refer...

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Are Your Social Media Efforts Failing?

Posted by on Jan 4, 2016 in business growth, marketing, Social Media | 0 comments

Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media continues to be a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate with businesses. And of that 50 percent, 78 percent believe that social media will take the place of traditional customer service platforms. Sadly enough, consumers who are using social media aren’t getting what they want from those interactions with businesses. Many report of complaints and concerns not being addressed and questions going unanswered. When this happens, they become less likely to do business with that company. Having a social media presence is important, but it won’t work if you simply set up your networks and then do nothing with them. Having lots of unanswered questions, comments or complaints delivered via social media is going to have the opposite effect from what you want. Build your social media presence slowly, develop relationships with your customers, get involved, and interact. Be responsive – that’s what social media is all about! If you haven’t yet, check out No Hassle Social Media, my done-for-you social media program that eliminates the guess work and even provides you with an unlimited supply of content!...

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Printed Newsletters Are Back!

Posted by on Dec 21, 2015 in business growth, Jim Palmer The Newsletter Guru, marketing, newsletter tips | 0 comments

Printed Newsletters Are Back!

If you listen to some experts in customer relationship marketing, they’ll tell you that good “old-fashioned, printed newsletters are back!” When it comes to tried-and-true marketing tools, those that mean evergreen profits for companies each year, printed newsletters always work. In fact, I don’t believe that printed newsletters are really experiencing a comeback at all because printed newsletters never went away! There are a few reasons that many entrepreneurs and small-business owners don’t even like to think about printed newsletters. The first is that they think design and layout will be too expensive. Second, they feel that there will be enormous distribution and mailing costs. But the two most popular reasons people give for not producing a monthly print newsletter is that it takes too long and they don’t know what to write about. So why are printed newsletters still so eternally effective? Print is still the preferred way to read larger documents. Print doesn’t have to compete with as much “noise” as email does. Physical mail can be scanned quickly and the junk thrown away. Your customers look forward to it. Printed newsletters are not seen as just another sales solicitation. Newsletters are an effective way to introduce new products and services. Print newsletters are a highly-effective “referral” tool. Yet another reason that the printed newsletter works well is that it shows the customer that you are successful enough to invest a little bit of money in your business in the form of a print newsletter. It adds credibility to what you say. After all, anyone with a computer can send email! But sending out your own printed newsletter shows that you are conscientious and reliable and that you truly value your customers and the relationship you have with them. It instills trust and confidence in your product or service as well as helping to build lasting bonds between you and your customer. Customer newsletters are an awesome way to maintain and build relationships with your customers, clients, and prospects. This is the one of the primary reasons your company should start a newsletter. In addition, a properly written newsletter is an awesome way to generate a lot of repeat and referral business. Here are five quick tips to focus on that will surely please your sales manager: Talk about the benefits of purchasing your product or service. Explain to your readers why your product or service is such a good value. Compare a new or improved product to one they may already own. Point your readers to your website for more information. Make sure that your newsletter has a monthly special offer. Final tip: When you first start to write your newsletter, close your eyes and ask yourself the following: “What is important to my customers and what will they enjoy reading about?” If you do this on a regular basis, your newsletter will produce more positive results. Learn more secrets on how to use a newsletter to boost your business at www.NoHassleNewsletters.com and in my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for...

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Solving Problems

Posted by on Dec 14, 2015 in business growth, common sense | 0 comments

Solving Problems

No doubt you have skill that can solve someone else’s problem, and that’s the very heart of your business or one you’re thinking about launching. You have an opportunity to solve a problem or ease a pain and in the process, create wealth for yourself by being profitable. If you’re skilled at getting clients and some business owner desperately needs clients, you can solve his problem and ease his pain. Depending on his situation, it may even border on being catastrophic: He could lose his business without an influx of new clients, and his business supports twenty employees who would then be out of work. Is this a catastrophe on par with someone losing their house to fire or valuables to burglary? Just ask any of the twenty employees who may be facing a lay off. Or maybe you’re skilled at designing and creating cool websites. I am certain there are countless business owners floundering and in frustration and pain because they don’t have the first darn clue how to do it. Their business success depends on their online presence, so yeah, they’re in pain. If you can solve that pain, don’t you deserve to turn a profit, so you can stay in business and help other entrepreneurs with their websites? Don’t you deserve to put your expertise to work and build wealth because of it? It reminds me of the story of the home heating repairman who was called in to fix a furnace. There was no heat in the house, and the outside temperature was well below freezing. The lack of heat was a pain, if not a catastrophe, for the homeowner. The repair man came in, surveyed the situation, turned one screw, and handed the homeowner an invoice for $200. “$200?” the homeowner cried when he looked at the invoice. “But you only turned one screw!” With that, the repairman took back the invoice, adjusted it, and handed it back to the homeowner. Now it read: “Turning one screw: $1.00; knowing which screw to turn to provide a warm house: $199.00.” The very foundation of entrepreneurial success is putting your skill and expertise to work to solve someone else’s pain and turn a profit by doing so. That pain may be generally accepted as truly catastrophic as in the example of a house that burns down, or it may only be considered catastrophic by the person who is dealing with the pain, like the business owner doesn’t know how to build a website. Regardless, business success depends on solving a problem, not matter how big or small others deem that problem to be. Whether you’re in business now or thinking of launching a business, you can get a wealth of great insight from Jim’s book, Stop Waiting for It to Get...

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