Here
are just some of the reasons that social media marketing is valuable, especially for entrepreneurs and small business owners.

• It levels the  playing field between small business owners and big business.
• It gives you access to people you would never get a chance to talk to under any other circumstances. CEOs of large corporations and even our president have communicated with
  individuals on Twitter and Facebook.
• It breaks down barriers of space and time. You will be able to develop relationships with people all over the world. Your marketplace can now be global.
• It gives everyone an equal voice. A shy or introverted person may actually do better on social media.
• Othes will feel your passion and they will naturally be drawn to your blog site where you can showcase your products and services and more importantly they will know, like and trust you so they will be pre-qualified for the products or services you provide.

If you haven’t yet, check out No Hassle Social Media, my done-for-you social media program that eliminates the guess work and even provides you with an unlimited supply of content! Visit www.NoHassleSocialMedia.com.

Personality Is Essential to Getting Your Newsletter Read!
By Jim Palmer

The whole idea behind producing a newsletter is to build rapport. Rapport is the key to getting a good response. You build rapport when you convey your personality in your newsletter writing.

Your word choice should reflect you and your common way of talking and thinking. Readers value writing with a personality, and they’ll keep reading your newsletter if you provide it.

What do I mean by personality-based writing? Well, if you’re a subscriber and you get my e-mails, most of those are personality-based. In my ezine I talk about my family, the fact that my wife
and I like to go kayaking, things like that. You want to share a little bit about your personality.

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If you’re not getting my Weekly Dose of Smart Marketing and Business Building Advice^TM – along with my weekly resource and other helpful information, then fix that right now by going to www.JimsNewsletter.com!

The whole idea behind producing a newsletter is to build rapport. Rapport is the key to getting a good response. You build rapport when you convey your personality in your newsletter writing.

Your word choice should reflect you and your common way of talking and thinking. Readers value writing with a personality, and they’ll keep reading your newsletter if you provide it.

What do I mean by personality-based writing? Well, if you’re a subscriber and you get my e-mails, most of those are personality-based. In my ezine I talk about my family, the fact that my wife and I like to go kayaking, things like that. You want to share a little bit about your personality.

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The best way to write conversationally is to speak directly to the reader in the first person. Use the word “you” often, and include personal examples rather than general. For example, “This month we’ve created a special deal just for you, our valued customer.” Your customers will feel more of an affinity with copy like that, that reaches out and uses the word “you.”

The opposite recommendation, by the way, is avoid writing copy with the word “I.” Try to stay away from that because it’s all about you. You want it to be all about your customers, Y-O-U.

Many of my corporate clients have a hard time writing with personality because they feel that if the writing isn’t “professional” (i.e., stiff), then they are not conveying the proper image. But in my experience, I have found it is actually the opposite with newsletters.

Customers not only want to read things that are of interest to them, but they also want to see your company in a more personable light—not a cold, corporate entity. Remember, newsletters need to be informative and fun to read, so don’t be afraid to let down your corporate veil. Trade in your three-piece suit and your formal words for jeans, a cotton shirt and informal language. Write your newsletter with some personality.

Learn more secrets on how to use a newsletter to boost your business in my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life.

This is my 100^th episode of Newsletter Guru TV and in this video I’m talking about a strategy that has made me a lot of money! I usually talk a great deal about marketing but this episode leans more toward sales! Be sure to watch Give ‘Em What They Want and you to will have more profits and customers for life! To view “Give ‘Em, What They Want” go immediately to http://NewsletterGuru.tv!

Please post a comment and let me know what you think and I’d also greatly appreciate it if you would click the “share” button and share this information with other entrepreneurs and small business owners.

Also, don’t forget to register for one my free “Fastest Way to Higher Profits Webinars” at www.HigherProfitsWebinars.com. You can choose the date and time that best fits your busy schedule! I currently am offering three different webinars:

• The Magic of Newsletter Marketing – How to Boost Your Profits
  with a Customer Newsletter
• Social Media Marketing – How to Build a More Profitable
  Business
• Master Reseller Programs – Discover the opportunities I’m
  offering to add a new revenue stream to your business!

Again simply register at www.HigherProfitsWebinars.com.

Last week I was flying to Los Angeles for my mastermind group and I had a short layover in Phoenix, Arizona. I was sitting in the back of the plane and after a five hour flight from Philadelphia we were on final approach to the Phoenix airport. Sometimes on landing, as I look out the window, I try to guess when the wheels will touch down. I estimated that we were about 100 feet from the ground and frequent flyers know that this is when the engines are throttled back, getting quiet as we touchdown.

But the next thing I know, instead of getting quieter, the engines roared back to full throttle and very quickly the nose of the plane seemed to go straight up in the air. Everyone around me began to look at each other with big eyes and a look can best be described as “Holy crap, this can’t be good!”

I instinctively knew that something must have been on the runway and we needed a few seconds to clear whatever it was. The next few seconds seemed to go by at a ‘snail’s pace stuck in molasses’ but we did in fact effortlessly take off once again.

Being seated in the back of the plane, I turned to the flight attendant sitting in her jump seat and said, “There’s only one reason that happens” to which she replied, “Yup, someone was in our way!”

For all I know the plane in our way was at the far end of the runway and we were not in any immediate danger, but not knowing was really hard! It’s fair to say a few folks, myself included, were a little disturbed at how this could happen.  Because of the time it took to climb and circle around and go back for another landing in Phoenix, I had only nine minutes to get to my final plane to California. Not sure what I would have done if I had more time to think about it!