Dream Business Coach Jim Palmer Latest Posts



Increase Your “Easy” Factor!

Posted by on May 18, 2015 in business growth, common sense | 0 comments

Increase Your “Easy” Factor!

Want to increase your profitability? Then make it easy for your customers to do business with you. Really easy. Like the “Easy Button” featured on the Staples® commercial. As a customer, have you ever walked into a place and heard the phrase “That’s our policy…”? Those words are like a slap in the face with a cold, dead fish. I’m certain you don’t like hearing it. It’s like hitting a brick wall. Well, your customers don’t want to hear it either! Even if you fill a very unique niche with your product or service, if you stand on policy or...

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Decide to Invest

Posted by on May 11, 2015 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Decide to Invest

If you want to get somewhere faster, ask someone who has made the journey before you for the best route! I’m not at all a fan of reinventing the wheel, and my ego is such that I don’t care who gets the credit for the idea or road map as long as I get where I want to go faster. There are many places in your business where investing comes into play, but no area is more important than in coaching or masterminding. Whenever I’m speaking to entrepreneurs and mention masterminding, I sometimes get questions about accountability groups and how they...

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Don’t Worry About Being Taken

Posted by on May 4, 2015 in business growth | 0 comments

Don’t Worry About Being Taken

I recently blogged about why the 30-, 60-, or 90-day warranty isn’t enough. You have to completely reverse the risk for your prospects to get them to say “yes” to the sale, but many worry about being taken. When you remove the risk, if you have prospects on the fence about a buying decision, your guarantee is going to sway them toward the sale. Make it rock solid and ironclad. Now some business owners are leery of this strategy, and worry about customers like the woman who returned the boots to L.L. Bean after 15 years – in her mind, those...

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Two BIG Reasons You Should Have a Newsletter

Posted by on Apr 27, 2015 in business growth, content, newsletter tips | 0 comments

Two BIG Reasons You Should Have a Newsletter

BIG Reason # 1: Newsletters Help Keep Customers No matter what business you are in, your current customers hold the best prospect for future growth. According to research from Bain and Company, getting business from your current customers costs about a fifth of what it costs to acquire a new customer. Not only that, the longer they are customers, the larger their average order is likely to be and the more products or services they’re likely to buy. BIG Reason # 2: Newsletters Help Get New Customers You want your newsletter to help you get...

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Why the 30- or 60- or 90-Day Warranty is Not Enough!

Posted by on Apr 20, 2015 in business growth | 0 comments

Why the 30- or 60- or 90-Day Warranty is Not Enough!

You’ve heard of Murphy’s Law: Anything that can go wrong will go wrong, usually at the worst possible moment. Well, there’s another variation of that, and it goes like this: The product will cease working exactly one day after the warranty expires. Enough of us have had that exact experience that it lends credence to the veracity of the law. We all take those 30- or 60- or 90-day warranties with a grain of salt. It makes us skeptical consumers. Your customers are no different. They’re wondering, “What if it doesn’t work? What happens when it...

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The Power of Videos & the Impact They Have Internationally

Posted by on Apr 13, 2015 in business growth | 0 comments

The Power of Videos & the Impact They Have Internationally

My week was absolutely made when I read a comment that was left on a video at NewsletterGuru.TV by Ken Robinson of NewsletterHouse.com over in Australia. “Dear Jim, “Your videos are gaining you business – three years ago while on holiday I was surfing the net and came across your newsletterguru.tv website. I had never heard of you (I live in Australia) and having watched one video, I decided to watch another video due to the quality content. In no time at all, I had watched eight or nine of your videos. How did these videos impact me...

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5 Client Retention Ideas You Can Try

Posted by on Apr 7, 2015 in Jim Palmer The Newsletter Guru | 0 comments

5 Client Retention Ideas You Can Try

5 Client Retention Ideas You Can Try Most companies focus on acquiring new clients, and while this is a primary focus, client retention is just as important. In fact, working hard to keep your old clients may even be more profitable than getting new clients in the long run. Why Focus On Client Retention? Client retention is measured in repeat purchases, and has a big role in driving profits to your business. It is important in many ways. Old customers mean you no longer need to spend for acquisition. Another reason is that you can focus on...

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Why You Need to Invest In Your Future

Posted by on Mar 30, 2015 in Jim Palmer The Newsletter Guru | 0 comments

Why You Need to Invest In Your Future

Highly successful entrepreneurs understand the value and importance of investing in their future growth and profitability. If you want to get somewhere faster, ask someone who has made the journey before you for the best route! I’m not at all a fan of reinventing the wheel, and my ego is such that I don’t care who gets the credit for the idea or roadmap as long as I get where I want to go faster. There are many places in your business where investing comes into play, but no area is more important than in coaching or masterminding. Let me ask...

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