Dream Business Coach Jim Palmer Latest Posts



Charge What You’re Worth

Posted by on Jul 25, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Charge What You’re Worth

We’ve all heard the phrase “work smarter, not harder.” Well, I’m here to tell you if you’re not charging what you’re worth, chances are you’re working much harder than you need to be. We all have God-given talents, but to be a truly successful entrepreneur, it’s important to know what that knowledge is worth. It’s equally important to not let your talents or skills become commonplace, or second nature, over time. This leads to under cutting the value of the service you provide. One thing to always remember – your customer doesn’t know what...

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Different Newsletters for Different Customer Groups

Posted by on Jul 25, 2014 in Jim Palmer The Newsletter Guru | 0 comments

Different Newsletters for Different Customer Groups

I’ve often been asked, “Is it wise to send the same newsletter to different customer groups?” For instance, perhaps you own a business that has both retail and wholesale customers. My answer: more than likely it’s not a good idea, and I’ll tell you why, but have no fear. Sending two newsletters is not as difficult as you may think. If you have two or more different customer groups (here we’ll use our example of a business that has both retail and wholesale customers), obviously you’re going to write a separate personal monthly message,...

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Podcasts, Facebook Groups and Membership Programs

Posted by on Jul 23, 2014 in Jim Palmer The Newsletter Guru | 0 comments

Podcasts, Facebook Groups and Membership Programs

  On this episode of Stick Like Glue Radio, I interview the host of Biz Women Rock, Katie Krimitsos, about how she is using her podcast and Facebook groups to grow her business. Katie also runs a large networking and marketing group in Tampa, Florida – lots of nuggets in this show! You can listen at GetJimPalmer.com! Main Questions Asked How long have you been working on the Tampa Bay Business Owners? How do you balance ‘newbies’ and ‘veteran’ interests in your entrepreneur group? How did your work with Tampa Bay Business Owners bring...

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Using a Podcast to Grow a Small Business

Posted by on Jul 3, 2014 in Jim Palmer The Newsletter Guru, marketing | 0 comments

Using a Podcast to Grow a Small Business

Download the podcast on iTunes here! Summary In this episode of Stick Like Glue Radio, I speak with Ben Krueger who is the owner and founder of Authority Engine and creator of Small Business Podcasting. Ben is best known as the ‘podcast marketing guy’ and is the go-to authority on how to market, position, cultivate and grow small business through the power of podcast marketing. Ben has spoken also internationally from Las Vegas to Bangkok.   Main Questions Asked -        Why does it make sense for small business owners to have a podcast?...

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Listen, Learn & Profit

Posted by on Jun 30, 2014 in Jim Palmer The Newsletter Guru, marketing | 0 comments

As a business owner or entrepreneur, you need LLP. And by that I don’t mean limited liability partnership. The LLP I’m talking about isn’t a legal description, but it’s one of the most profitable-building business strategies I know. LLP is Listen, Learn, and Profit. Chances are good that you will launch or have launched your business with an idea of where you want to go and what you want your business to be. There’s nothing wrong with that. In fact, if you didn’t have that initial idea, you shouldn’t be...

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Social Media tips with Tyler Anderson

Posted by on Jun 26, 2014 in Jim Palmer The Newsletter Guru | 0 comments

Social Media tips with Tyler Anderson

Listen to this podcast at GetJimPalmer.com! Social Media Tips with Tyler Anderson from Casual Fridays Episode #109 Summary In this episode of Stick Like Glue Radio, I speak with social media expert Tyler Anderson, founder and CEO of Casual Fridays, a social media and content marketing agency and creators of Scoreboard Social. Tyler has worked on more than 100 brands of social media initiatives including Penske Automotive and Marriot International. He also hosts the Social Media Social Hour, one of the top ranked social media marketing...

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Know Your Audience

Posted by on Jun 24, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Know Your Audience

Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Please re-read that sentence: Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Don’t skimp over this aspect of building your business plan. You want to know with intense hyper clarity and specificity of who your perfect target customer is. You should know how old they are, their gender, their occupation, the type of...

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Focus on Retention

Posted by on Jun 23, 2014 in business growth, Jim Palmer The Newsletter Guru, marketing | 0 comments

Focus on Retention

Retention is truly one of the building blocks of creating a successful business. As I mentioned, it’s so important that it is the total focus of one of my earlier books, Stick Like Glue – How to create an everlasting bond with your customers so they spend more, stay longer and refer more! Of course, I think that’s worth reading in its entirety, but I want to take a few minutes to touch on it here. It takes work, effort, and resources to gain a new customer. You have to work to overcome the “know, like, and trust” hurdle in order...

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